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While the SEO agency industry is always in trumoil, the SEO enterprise software industry keeps making big news. Brightedge, which belongs to exclusive top 3 SEO enterprise software vendors group, has done a great job getting larger clients and agencies onboard. With securing a round of $42.8 million they are becoming a strong competitor in the space, clearly aiming to be the No.1 SEO software vendor out there.
The official press release mentions a bunch of buzz words, but we have different thoughts behind the successful round of investment:
1. Brightedge might take over other “task management” related software companies. SEO reporting is cool and fun, but for users to utilize a tool with a long-term commitment a software needs to engage users. A Salesforce wouldn’t be there where it is if people just pulled numbers out of it and still would run sales on Excel.
2. SEO and PR are merging and the PR industry desperately needs a tool
It’s tougher and tougher for the SEO industry to proof results. Especially for SMBs they ROI is just not there anymore and companies are better off utilizing tools such as Upcity (former DYISEO). And with people preaching Content marketing a lot of budget moves into that direction. At the same time the PR industry is in trouble, b/c PR pitches without a good story, just don’t turn out the same way they used to turn out. In fact most larger publications stopped linking out and mentions/citations in newspapers sound great, but the ROI, which everyone is looking for, is tough to track. Brightedge might fill the gap here.
3. A consolidation of medium to small SEO tools is clearly happening. The market is flooded with new tools every day and the money being made in this space is just not enough for people wanting to cash out. Brightedge might use to take over another SEO tool in the space.
4. Another reason for this high investment might be to fight off MOZ. Moz are the thought leaders in the space, have a huge followership, but they don’t have enterprise-worthy products. The enterprise market is still in the hands of the big 3 (Brightedge, Conductor and Searchmetrics) and a MOZ going into this space might cause some headaches. The money secured will certainly help defend that.
5. The other thought we had is using the money to invest further into the technology. Brightedge is based in Cali, so the money could be used to higher top dev talent and build something larger than what they currently have. There are tons of great directions and SEO enterprise software could go, but since we are not consultants this information stays in-house.
6. International expansion. Not sure if this really makes sense, but with countries around the world going online, this could be an option. Especially since Fortune 500 are working globally with the marketing department often based out of the US. However, this could possibly be more a long-term strategy.
Do you have any other thoughts? Contact us!
RankAbove is an SEO platform with a proprietary indexing method that provides accurate measurements of a website’s SEO performance.
RankAbove is a platform for search engine optimization (SEO), and its versatile methods apply to Google but also every other relevant search engine. The first goal of RankAbove is to measure how the website is performing in terms of these search engines. After identifying where the shortcomings are, the next objective is to improve that performance. The focus of this improvement is on keywords and keyword phrases, but the RankAbove system also takes into account other parameters that can have either a positive or a negative effect on SEO performance, such as metadata, backlinks and empty pages.
Most of the best SEO platforms are not user-friendly, and many of the platforms that seem user-friendly are rather ineffective upon close inspection. RankAbove is different and does a superb job of balancing the power and sophistication of the system with user-friendliness. The information provided, however, is not dumbed down; it is simply presented in a layered approach that makes it more readily digestible to the webmaster who is still new to advanced SEO. The platform is very customizable as well, and the advanced user can configure the tools and the data in whatever manner works best for them.
We couldn’t even find much that is bad. Rankabove integrates with Adobe Sitecatalyst and Google Analytics, so not really anything to copmlaint about.
Review and Rating
RankAbove is a powerful system that requires some tweaking in order to maximize its benefits. The good news is that it uses a layered approach that is newbie-friendly, and it definitely is a platform that will grow with the webmaster as he or she gains experience and skills. The proprietary nature of RankAbove can be hindrance at times. Experienced webmaster will have certain expectations about usability that will not be met, but those can be overcome. Additionally, due to a lack of integration support, the use of RankAbove may cause the webmaster to have to make some hard choices.
Due to those drawbacks, we only gave RankAbove four stars. If those issues don’t affect you, however, then RankAbove is a five-star SEO platform. The basic kit lets you optimize 1,000 URLs, and it lets you track the performance of 250 keywords or key phrases. In addition, keyword research is included. Most platforms hang you out to dry in that regard, but RankAbove puts real effort into determining your optimal keywords and strategies. The system also provides you with in-depth competitive analysis, including on- and off-page reports. Furthermore, if your site is a start-up or non-profit, then RankAbove offers that basic package at a significantly reduced rate.
ZoomRank is a sophisticated Web-based tool that allows users to monitor their online presence automatically in both organic rankings and local metrics.
A significant challenge in nurturing an online presence is reacting to changes in a timely manner. In the past, changes could go unnoticed for a substantial length of time. Enter solutions like ZoomRank, which give you the power to monitor changes automatically and in real time. Automation is an important conceit in SEO analytics and means that the system will push notifications to the user.
ZoomRank is an entirely virtualized solution. There is never any software to download, and any configuration changes are available to the user regardless of where they log in from. Users can receive notifications to their smartphone or similar device, and they have access to the system from anywhere where there is Internet connectivity, which is particularly powerful for small firms.
ZoomRank allows the user granular control of the keywords and phrases that the system monitors based on. The system provides automatic daily rankings with an emphasis on Google, Bing and Yahoo. It also provides reliable, accurate rankings for Google Organic, local SERP, local metrics and so forth. The system also features a powerful and highly configurable analytics dashboard.
ZoomRank also provides you with an integrated view of the data, which is an illuminating way to visualize the synergy between seemingly disparate components of SEO. There is, for instance, an emerging correlation between Google Places rank and organic/SERP, and the ZoomRank system can visually demonstrate how the Google Places position is affecting those other aspects.
The overall benefit ZoomRank has for a particular Web presence is tied directly to the keywords keyed on. ZoomRank does not integrate a mechanism for determining what those items are. It would be nice to import keywords from other tool. Otherwise nothing really bad about the tool.
Review and Rating
ZoomRank is a powerful and versatile SEO analytics and monitoring tool. It is not, however, hands-off, and it does require a certain level of expertise to get the most out of. For the novice webmaster getting their feet wet in the SEO pool, ZoomRank will likely fall short unless paired with another tool or service that can identify the terms that the website should key on. For intermediate and advanced users, ZoomRank is a powerful and perhaps even necessary tool that stands apart in a crowded segment due to its direct, no-nonsense approach and the granular level of control it provides: 4 out 5 stars.
A small, but interesting update fom Raven is the new Raven Event Manager
Raven now allows you to mark certain traffic spikes with an event. Whether you launch and email marketing campaign or run some Infographics, this new feature is a great way to keep track of why spikes happened.
Already a few days old, but wanted to cover it here as well: Raven SEO Tools launched a new product called Site Auditor. The tool analyzes different site issues and finds errors in the site’s architecture. As with all the Onpage tools it is crucial to hace a certain crawl depth.
We haven’t tested Raven’s new Site Auditor yet, but it looks great so far. Here a few errors they look out for:
Pages blocked by robots.txt
Searchmetrics is certainly one of the best enterprise seo software solutions, but their pricing model was always confusing. It was never really clear how to differentiate the Searchmetrics Essentials product vs. the Searchmetrics Suite.
Well..that is a problem of the past: Searchmetrics announced a new pricing model and a clear differentiator:
Searchmetrics essential is “just” for research, meaning you can pull visibility data, social scoring, overall rankings and so on.
The Searchmetrics suite on the other side is the enterprise model where you add your projects and analyze it over time.
We like both products and love how they now have consistant pricing.
Another news from their end is the API, which seems to be a powerful weapon after Panda and Penguin.Especially link builders now have the opportunity to run their link building efforts against the Searchmetrics score. A low score could indicate that the domain has a penalty or just doesn’t show up in the search rankings.