ZoomRank is a sophisticated Web-based tool that allows users to monitor their online presence automatically in both organic rankings and local metrics.

Overview

A significant challenge in nurturing an online presence is reacting to changes in a timely manner. In the past, changes could go unnoticed for a substantial length of time. Enter solutions like ZoomRank, which give you the power to monitor changes automatically and in real time. Automation is an important conceit in SEO analytics and means that the system will push notifications to the user.

ZoomRank is an entirely virtualized solution. There is never any software to download, and any configuration changes are available to the user regardless of where they log in from. Users can receive notifications to their smartphone or similar device, and they have access to the system from anywhere where there is Internet connectivity, which is particularly powerful for small firms.

The Good

ZoomRank allows the user granular control of the keywords and phrases that the system monitors based on. The system provides automatic daily rankings with an emphasis on Google, Bing and Yahoo. It also provides reliable, accurate rankings for Google Organic, local SERP, local metrics and so forth. The system also features a powerful and highly configurable analytics dashboard.

ZoomRank also provides you with an integrated view of the data, which is an illuminating way to visualize the synergy between seemingly disparate components of SEO. There is, for instance, an emerging correlation between Google Places rank and organic/SERP, and the ZoomRank system can visually demonstrate how the Google Places position is affecting those other aspects.

The Bad

The overall benefit ZoomRank has for a particular Web presence is tied directly to the keywords keyed on. ZoomRank does not integrate a mechanism for determining what those items are. It would be nice to import keywords from other tool. Otherwise nothing really bad about the tool.

Review and Rating

ZoomRank is a powerful and versatile SEO analytics and monitoring tool. It is not, however, hands-off, and it does require a certain level of expertise to get the most out of. For the novice webmaster getting their feet wet in the SEO pool, ZoomRank will likely fall short unless paired with another tool or service that can identify the terms that the website should key on. For intermediate and advanced users, ZoomRank is a powerful and perhaps even necessary tool that stands apart in a crowded segment due to its direct, no-nonsense approach and the granular level of control it provides: 4 out 5 stars.

So somehow we completely missed the boat on SERPS.com, but finally are ready to write a post about these guys. Like Authoritylabs SERPS.com is clearly targeting the same crowd.

Before we are going in details, feel free to watch the video below.

A small, but interesting update fom Raven is the new Raven Event Manager

Raven now allows you to mark certain traffic spikes with an event. Whether you launch and email marketing campaign or run some Infographics, this new feature is a great way to keep track of why spikes happened.

2.

Already a few days old, but wanted to cover it here as well: Raven SEO Tools launched a new product called Site Auditor. The tool analyzes different site issues and finds errors in the site’s architecture. As with all the Onpage tools it is crucial to hace a certain crawl depth.

We haven’t tested Raven’s new Site Auditor yet, but it looks great so far. Here a few errors they look out for:

Pages blocked by robots.txt

• 404 errors
• 301 errors
• Broken internal links
• Broken external links
• Links with “nofollow”
• Duplicate page titles
• Duplicate meta descriptions
• Duplicate pages

Searchmetrics is certainly one of the best enterprise seo software solutions, but their pricing model was always confusing. It was never really clear how to differentiate the Searchmetrics Essentials product vs. the Searchmetrics Suite.

Well..that is a problem of the past: Searchmetrics announced a new pricing model and a clear differentiator:

Searchmetrics essential is “just” for research, meaning you can pull visibility data, social scoring, overall rankings and so on.

The Searchmetrics suite on the other side is the enterprise model where you add your projects and analyze it over time.

We like both products and love how they now have consistant pricing.

Another news from their end is the API, which seems to be a powerful weapon after Panda and Penguin.Especially link builders now have the opportunity to run their link building efforts against the Searchmetrics score. A low score could indicate that the domain has a penalty or just doesn’t show up in the search rankings.

Upcity  launched a new product called Pathway. Pathway is the next step of the DIYSEO platform. It is build on industry secrets and helps SMBs to rank better in the search engines and social media. Here a quick excerpt of what you can expect:

Raven launched today a deep integration with Google Webmastertools. Contragts

The data is a bit different to existing ranking trackers such as Authoritylabs.:

- Average position

- Top searches

- Clicks

- Click-throughs

After the back and forth between Google and a few SEO software vendors it doesn’t really come to a surprise to me, that they started talking to each other and building a solid solution. A SEO tool without analytics would have not made it far. Congrats Raven!