SEO Effect Software is a new package of tools to help cut out a lot of the SEO complication. A new tool being developed by a team of Dutch SEO experts, SEO Effect has a great deal of potential to get your site where you want it to be. Let’s take a look at what it can do and how that will help your site.

Features:

Keyword research. Like all tools of this type on the market, SEO Effect allows you to provide your own list of keywords or extract them from Google’s database. Unlike most of it’s competitors however, it also allows you to “rip” keywords from a URL. In other words, you can put in a competitor’s website and see what keywords that competitor is using and how difficult it will be to rank against them.

In addition to simply researching the keywords, SEO Effect allows you to set keywords that you want to monitor. This can a huge time saver. In the ever-changing world of SEO, there’s always a constant scramble for those coveted top 5 search engine spots. With your average keyword tool, you’re forced to run a full analysis on the keywords each time you want a snapshot of what’s going on with that keyword. With SEO Effect’s monitoring ability, every time you open it up and look at those keywords, you can get an up to date picture of what is going on with those terms.

Visitor traffic monitoring. Everyone who is interested in a SEO tool wants his or her web site to bring a profit at some point. The sophisticated traffic analysis that SEO Effect is capable of allows you to tailor your website to get the desired result from your web site visitors, whether that result is clicking adsense ads, affiliate sales, or anything else.

The Pros of SEO Effect:

- It offers very handy options that other tools on the market simply don’t have. This could give you a competitive edge.
- As the development team continues its work, SEO Effect promises to grow into an all-in-one tool to meet any SEO need.
- Free trial. This is huge. Unlike tools where you’re forced to pay your hard earned cash just to find out if the tool will meet your needs, SEO Effect allows you the option of taking it out for a test drive.

The Cons of SEO Effect:

- There are minor issues (like a time intensive manual system for sorting the best keyword for your web site) that some could find annoying. On the plus side, the development team is no doubt aware of these issues and working to eliminate them.

- The biggest con is that SEO Effect is a work in progress. At this point in time, it is not that one-stop solution that it will eventually be. The developers might have been better off simply not mentioning the future capabilities because what it can already do is quite impressive.

Summary:

While it is impossible to judge the capabilities that have not been implemented yet, the 2 modules that are functional are enough to give anyone a competitive edge.

For the existing capabilities, we give SEO Effect a 4 out of 5. If the developers can make a couple of minor user friendliness fixes, SEO Effect might become a perfect weapon in your SEO arsenal.

DIYSEO software is geared specifically toward small businesses that want to improve their presence on the internet. It contains easy to use optimization tools that can help any website generate more traffic using the knowledge of search engine optimization experts who have been successfully optimizing websites for years. Search engine optimization can be the key to increasing website traffic and improving sales numbers for your online marketing business.

The Importance of Ranking Well on Search Engines

When your business is near the top of the list of websites that come up for a specific search engine keyword, the traffic that visits your site will be focused more closely on the products that you sell. DIYSEO can help you create the most effective keywords and place them on your site in the proper fashion so that your website will be indexed higher on the search engine rankings for those keywords. When a site is listed near the top of the unpaid search results, customers understand that the website contains more of the information they are wanting to find. People will visit your site ready to learn more about what you have to offer.

Affordable SEO Results

DYSEO is priced so that even the smallest internet company can afford to purchase search engine optimization tools through their automated SEO software package. The knowledge of several years of search engine optimization experience has been condensed into a software program that can be used by any business to increase their rankings in search engines. A monthly subscription will buy you access to search engine optimization experts who can help you with any problem you may have while you are working toward optimizing your site so that the top search engines will rank you higher.

Create a Simple Plan of Action

There are three steps that DIYSEO uses to optimize any business website. This software helps you plan your site, complete tasks that are broken up into achievable sizes, and measure the results through website statistics. You will have all of the tools you need to continue making the right changes to generate higher search engine rankings. DIYSEO will help you interpret your website statistics so that you know exactly what your next step should be. Before you begin your optimization efforts, DIYSEO will guide you through planning a strategy that works for your specific business site.

Get the Information You Need in a Central Location

After you have installed DIYSEO on your site, you will have access to a dashboard that tells you everything you need to know about how your site is being used by your visitors. It will show you how you are currently ranking on the top search engines, with specific information on which keywords are rising or falling in the rankings. You can see where your site is listed for each keyword term on each of the top search engines at a glance. The dashboard is also where you will receive tasks from the software that guide you through the steps you need to take to improve your rankings.

Summary

Overall DIYSEO is a great product for small businesses, who cannot afford expensive SEO consulting. The unique features and constant development of the SEO platform should help anybody to earn some good rankings.

We even recommend DIYSEO for more advanced clients. The task builder is just a unique feature, that can help also the professional SEO in not missing out on the SEO steps.

Quantcast.com is a great tool for website analytics and marketing. They are very popular and are used by thousands of companies, including many major websites which regularly get millions of visitors. Quantcast.com has many different features available, and if you run a website or are a part of a team which maintains a website, you may find Quantcast software useful. Let’s take a closer look at the various features of the Quantcast.com software, and their pros and cons.

Features

A quick visit to the Quantcast home page gives you a lot of options, many of which you may have never heard of, even if you work in marketing. Here are some of the features:

• Web analytics. As a user, you can see demographic data for any site. Sites that use Quantcast have exact numbers, and sites that don’t still show estimated traffic data. You can sign up for a free account and use them to track your website’s traffic, too.

• Lookalikes. The Quantcast home page prominently advertises their ability to buy and sell lookalikes. This means that instead of just regular traffic, they know lots of detailed demographic data, and can advertise to very specific audiences. As a Quantcast user, you can buy or sell very specific, targeted web traffic.

• Advertisements. Quantcast can help you track, find, and sell ads on your site.

The Good

Quantcast’s extensive data is pretty cool to just an ordinary user, and extraordinarily awesome to a marketer of website owner. It is also the thing that sets them apart from other similar analytics services – they know a lot about web traffic, and can target <i>very</i> specific markets. Another of their huge advantages comes from being an independent third party. Advertisers know and trust them to be accurate, so they don’t have to worry about whether or not publishers are actually showing their ads enough times or if they are really getting the traffic that they claim they are.

The Bad

For all its good features, Quantcast is not without its downsides. For one thing, their data sources are a bit ambiguous. Sure, it’s easy to track what pages a user visits, where they are from (using their IP address), and what they click on, but exactly Quantcast gets their data on age and gender is a little bit ambiguous. Along those same lines, it is easy to believe that Quantcast can very accurately track websites which have signed up and use the Quantcast tracking code, but their data for sites that are not “<i>Quant</i>ified” is just an estimate, and as such can be a bit off, especially for smaller sites.

Review and Rating

Overall, Quantcast is a great and reliable service that is definitely worth using. There data sources are a little bit sketchy for some sites, however they are completely reliable if you put their tracking code on your site, so they can be a great way to prove to your advertisers that you really get the traffic you claim. Their ability to move highly targeted traffic is unparalleled, and is a great way to find the traffic you need.

Using web analytics to review statistical data concerning web traffic for a website and attempting to figure out traffic patterns is difficult, requiring in depth data of which should come direct form the source; the site owner. However, because retrieving this data manually usually means having to contact the site owner and hoping he will oblige your request, doing so typically takes up valuable time and resources. This is why Compete.com has developed a tool to track the traffic.

Features
Overall features of Compete.com are impressive. These features include search analytics, referral analytics, ranked lists, category profiling, company website profiling and a click stream of data form over two million people whom have agreed to continuous monitoring of their Internet surfing habits.

The Good
The way Compete normalizes the massive amounts of data they collect is one of its strengths. Using a “multi-dimensional scaling” technique, Compete can weed out the international users and de-bias the US users for both the weekly and monthly statistics. The Compete Pro version allows site owners to keep tabs on competitors while tracking their information including competitor keyword tracking, SEO link building and the ability to see a complete site profile of any website, not just sites that Compete tracks using their analytics techniques.

Additionally, Compete excels in the area of online media and marketing campaigns. With analytics for gauging the effectiveness of a marketer’s ad campaigns, their Ad Impact product can effectively measure the consumer’s behavior when viewing ads-or not. Ad Impact not only uses click-through as a measure, but it also measures the clicks to competitor sites, conversions and search activity as related to brand-terms.

Compete’s behavior Match product is another addition to their analytics that no marketer should be without. Its ability to find the ads the consumers want to see outranks any other similar product. By monitoring consumers’ interests when surfing the web, Compete can effectively gauge their behavior and find the right publishers that make those consumers want to click.

The Bad
The pricing for their Compete Pro products is much higher than your average analytics tool and rests at from $199 to $499 a month, with various custom plans for enterprise solutions. While Compete does add extra tools to a paid account, admittedly these same features come with Google Analytics, Alexia and with other analytic websites free of charge. Additionally, many of the tools offered in the paid version can be found elsewhere on the Internet free of charge as well. Consumers are simply paying for convenience in this case.

Another key point to consider when looking at Compete as an analytics website is its reported inconsistencies when it comes to normalizing the data collected. According to some reports of users whom have searched their own company’s websites, they state the data Compete has on their site is flat out wrong and not even close to the reported statistics of their web host. While this may just be an artifact of Compete’s normalization process, it might be just enough to want to use Compete simply as an observational tool instead.

Review and Rating
The upshot here is that Compete has a much higher and sampling of the ”average consumer” than any other analytics site does, so this alone may outrank the price paid for those who need the information from a more complete consumer base. However, with so many reports of statistical flaws and inaccuracies, be wary of using their paid tools, since no refunds are allowed or offered. Overall rating, five stars out of ten.

SEMRush is a software program that ranks keywords on the internet by automatically researching them. The program is used for companies desiring to build a website that will appear in higher ranks among search engines, thus bringing higher volumes of traffic to their website. SEMRush is a useful SEO business tool, providing an efficient way to research competition and adjust one’s website to meet optimization standards above those of competitors.

Features

Every month SEMRush searches for 40,000,000 of the highest-ranked keywords used, searching at least 20,000,000 domain names. After gathering the data, SEMRush provides a detailed and helpful report to guide users in the right direction toward optimization of their web data. Based on recent data history, companies may then adjust content to fit higher standards for visibility and web traffic.

The Good

SEMRush searches through countless domains and words; it is also searches words and websites of many other languages, making the data the most extensive collection possible. Not only does SEMRush help the user identify the keywords used in their content the most, but it also gives reports of those words’ popularity and where the website would rank. The program is reported as being very reliable and efficient. Considering that gathering such information, reports and analyzing the information would be very costly and time consuming; SEMRush omits the time and cost. SEMRush offers a free trial and regular purchase price less than $60.00.

The Bad

One of the disadvantages noted from SEMRush users is that the data is older than it is described in the description SEMRush provides. Personally we haven’t noticed that, but could not approve or disapprove the statements. Otherwise we haven’t seen or noticed any negative statements abou the tool

The Review and Rating

Considering both the pros and cons of SEMRush, it does seem to be a very good investment. Considering the fact that gathering data without an automated software would be costly and time consuming, paying under $60.00 for a program that does all of those things automatically is really a good offer. Ratings have ranged between 3-5 consistently on a five-star scale by many users. Another factor to consider is that the use of consultants for SEM and SEO purposes are very pricey; purchasing this program will save a company the process of hiring a professional to enhance their web content.

Searchmetrics Suite is designed to increase web traffic to the site and improve the ranking of the website in major search engines. High rankings in search engines improve visibility. Improved visibility generates more traffic to the website. Increased traffic translates to a greater opportunity for sales conversion. Sales conversions allow businesses to become more profitable and more successful. High rankings allow businesses to separate themselves from the competition. Searchmetrics Suite provides customers with reports to allow them to make decisions about the best methods for driving traffic to a website.

Features

Searchmetrics Suite has a strong set of features that allow web developers to create sites that drive the maximum amount of traffic. The company has a strong track record of assisting customers in achieving a high number of sales conversions. Customers will find the features of Searchmetrics Suite make it easier to perform mundane tasks in the least amount of time. Customers can then focus on web design and other metrics to drive business to sites.

• Screens and filters web data to provide results
• Increases website visibility
• Analyzes the search engine strategy of competitors
• Easy to understand line, bar and scatter diagrams
• Intuitive software interface
• Access to Page Rank or Alexa Rank
• Access to social media websites an blog links
• Highlights Key Performance Indicators
• Monitors trends and provides at least 12 months of historical data
• Through Backlink provides information about IP address, relevance, link texts, geo location and other information

The Good

• Displays the top 10,000 keywords for the given topic
• Provides a domain audit and an in depth analysis
• Provides suggestions for website improvement
• Includes automated reports for decision making processes
• Includes a database of Business-to-Business keywords
• Guarantees customer satisfaction through excellent support tools
• Used by companies such as, T-Mobile Online, Experteer, Parship, Handelsblatt, MyHammer and StepStone
• Monitor SEO and SEM strategies executed through automated reports
• Creates a “Cost Benefits Analysis”
• Provides all of the components for sales conversion
• Access to current and archived data
• Monitors competitor data
• Provides email reports
• Allows clients to take control of their own website without the assistance of the IT department
• No complex integration necessary. Easy to install.
• No setup fees involved
• Right to terminate within the first 30 days
• Only pay for 11 months, if you sign up and complete 12 months
• Available in 3 different packages. The packages differ based upon the number of domains offered.

The Bad

• Searchmetrics requires a 6 month contract. Also basic solution is limited to 10 URLs.

The Review and Rating

Customers have good remarks about Searchmetrics Suite. There are really no negatives compared to similar software offered to individuals. Individuals help to increase traffic to a number of visitors at once. Searchmetrics Suite will allow customers to reach new audiences that possess a strong interest in the product. The software also protects copyrights. The software generates traffic while remaining cost effective. Searchmetrics Suite will allow your company to maintain its competitive position in the marketplace. In effect, this will improve the company’s brand recognition and image.

Overall, Searchmetrics gives customers the features that they are seeking. The product is affordable and user friendly. Most customers rank the product 3.5 out of 4.

Overview

Essentially, search engines rate websites on loads of factors, one being how many links (or “backlinks”) on the web are linking to that specific site. Ever since the general public figured this out, all sorts of things have magically surfaced on the web such as link farms. Since these methods of link building have become frowned upon, many users that are hungry for SEO are turning to other alternatives. One service that has been under quite a bit of discussion here lately is called Xrumer. Xrumer is a service that automatically posts automated comments (that all link to one particular site) to hundreds of thousands to millions of blogs, forums and message boards to ultimately build a massive collection of backlinks without the use of link farming or other techniques.

Features

When initially using Xrumer, the service begins by probing major search engines to build a massive list of of blogs, forums, and other means of communication sites to post automated comments to. There are loads of filters and settings to adjust so that you build the most efficient list possible. Once you’ve created your list, you can begin editing settings for proxies, post times, multithreading, etc. Xrumer is actually quite in-depth and flexible for your particular SEO campaign. It will take care of registering to all of the sites in the list because it is actually quite clever at solving over 700 different CAPTCHAS. Since most forums, blogs, etc. require clicking on a confirmation link so that you can begin posting, Xrumer has been designed to automatically enter a specified email account and verify email addresses. It’s a pretty intelligent service that’s obviously had lots of work put into it.

The Good

One of the great things about Xrumer is that it’s one of the most intelligent services of its kind. Usually auto-comment services bottom out rather quickly, but Xrumer has been in the running now for a few years already. Another great thing about Xrumer is that it targets blogs and forums related to keywords. If you’re marketing a website related to car engines, you won’t be wasting your time by posting to a blog about gardening.

The Bad

Probably the most common complaint and frowned upon attribute of this program is that it is considered socially to be a spam service. Most of the time, blog and forum owners find these types of auto comments offensive, and your efforts could quite possibly be counter-productive. It’s definitely recommended to use at your own risk.

Review & Rating

Overall, Xrumer is a great tool to use if you’re really wanting to gain a lot of exposure, but in some cases, the exposure you gain might not be the kind that you intend. It’s important to use automated services like this with caution as they can become a nuisance very quickly.