Upcity launched a new product called Pathway. Pathway is the next step of the DIYSEO platform. It is build on industry secrets and helps SMBs to rank better in the search engines and social media. Here a quick excerpt of what you can expect:
To reflect how SEO has evolved into inbound marketing, Pathway now includes social media optimization, blogging and content development, reputation management, mobile and conversion optimization
Pathway uses game mechanics to make the overall experience more fun and engaging by rewarding clients for completing tasks and achieving rank and traffic improvements
It adds new education tools and commentary, including additional video and tutorials, to provide more guidance to help novices become experts
It provides an Ask an Expert area that allows small businesses to cost effectively tap into the knowledge of SEO and Inbound Marketing experts in the industry.
Below their company video. A review of Upcity is coming up shortly
Local SEO is huge and the toolsets are becoming more and more targeted towards local optimization. Covario recently launched Rioseo, which is their local component to analyse maps, local directories and so on.
Today DIYSEO followed suit and launched their free local SEO report card targeted towards small businesses. A first preview can be seen here: