Professional Seo Software

The lifeblood of every site is traffic; a site without traffic isn’t seen, has no reach and is of no benefit to the owner. Attracting and being visible to traffic can be a very complicated process; there is a great deal of data that serves to determine the placement of a site within the search engine results.

Navigating the waters of SEO can be so difficult that many individuals hire this process out because they feel like the experts know the magic formula that translates to page views and good rankings. While there is absolutely nothing wrong with outsourcing tasks there are also no real secrets to attracting and keeping traffic. It all comes down to data; knowing the data to look for and how to manage it.

SEO Diver promises to deliver all the relevant information a webmaster needs in a concise, easy to navigate interface.

The Pros of SEO Diver:
Instead of mere speculation and projections, SEO Diver uses actual user data; calculations made with real user data may lead to more accurate, realistic results. The data pool SEO Diver draws from is expansive with over 30 million domains indexed and over 200 million unique keywords in the database. These pools are updated and grow every day. The Competitor Analysis and Backlink Checker are comprehensive and the interface is easy to navigate and intuitive to use; having loads of data without actually being able to effectively browse it would be useless. Backlink Verification tool allows users to confirm existing backlink data for individual domains and the Backlinks Trust Points tool is unique to SEO Diver, as is BackFront. BackFront analyzes backlinks to determine any unnatural patterns which is extremely important for the future of a website’s standing with search engines as they are growing more and more intolerant of sites trying to boost their ratings. Keyword data from SEO Diver is not affiliated with any web based API, which is a huge perk and gives a webmaster using SEO Diver a leg up on their competition. The interface is quite slick and the tools all work well.

The Cons of SEO Diver:

The monthly price of the program is probably the biggest con; the cost is prohibitive for many casual to intermediate webmasters. Another con is the fact that all of the tools are so bundled together; not every webmaster will need all of the tools all the time. This might not be a con for someone who is looking for an all around, end all solution for every SEO need but breaking SEO Diver into individual package tiers might have been a better idea. Not all of the tools SEO Diver offers are unique; many of the tools are copycats of other utilities which may be purchased separately elsewhere.

The Bottom Line:
SEO Diver is an attractive option for those looking for a complete SEO solution and have ample money to spend; for the casual user, SEO Diver may be overkill for their specific needs. For professional applications SEO Diver is a good integrated solution that may be cheaper than hiring a dedicated SEO expert.

Some companies teach SEO application. Other companies sell SEO focused content. Covario, Inc. provides a full-service search marketing solution that includes organic search engine optimized software applications, social media programs, and paid search advertising (PPC). Through the application of automated, performance-auditing software, Covario delivers a solution that enables advertisers to break down the process of SEO strategies, applications, and management into focused components of aggregated data.

The Covario SEO software solution comes in two flavors: 1) Reporting software that is designed to simplify data collect and data analytics; 2) Deployment software that focuses on the quick implementation of optimized web content. Taken together, and optimized by incorporating the Covario SEO and PPC marketing performance services, the Covario SEO application and tracking software helps advertisers identify opportunities, create and execute competitive SEO programs, and increase the bottom line result.

The Good: Effective Results

What really makes SEO analytics software valuable?

Not long back, SEO was a niche-marketing project, perhaps even considered by some as a field of limited value. But times change. The more search engines mature, the greater becomes the importance of SEO software and services. Thus it has become increasingly difficult for any company to stay abreast with every factor of search engine optimization.

The associated services, the available pool of SEO knowledge, and the experience of a company that is foremost in the field of SEO application is what makes the Covario SEO software so valuable.

The Bad: Services Cost Extra

Hiring an external consultant can help any company ramp up to a quicker and more effective SEO program. Establishing an efficient SEO advertisement plan requires unique know-how. While the Covario SEO applications are more than capable of standing on their own, the wise advertiser will recognize the value of hiring the right person for the right job.

Ah, but services cost extra.

Review and Ratings: Is Covario SEO Worth The Price

This is always the bottom line. We worry that a software will not perform as we expect, and we worry that we may purchase an overpriced product. But we know that effective SEO requires time and hard work. If all you seek is an analytics SEO software package that provides a few pointers, they are available from many sources. But if you desire high quality, detailed, and well-supported solutions to your SEO needs, seek out the likes of Covario so that you can gain the benefits of a full service solution. This SEO business is serious business.

Search engine optimization (SEO) is becoming increasingly vital and more complex. This is no longer something that the webmaster can accomplish manually – at least not at a high level. Therefore, software developers have begun to meet this need with sophisticated yet user-friendly SEO reporting and automation tools. One such option is the self-titled software solution by gShift Labs, a tool marketed as the “Web Presence Optimization” suite.

Overview

Up until now, most SEO optimization tools focus exclusively on the search engines themselves. The flaw in that design decision is that there are factors like social networking that have a serious effect on Web presence. The gShift Labs tool distinguishes itself from other solutions by integrating with Google Analytics to provide the webmaster with reports on how Facebook, Twitter, and other social networks are influencing a website’s Web presence. It also has a host of tools for analyzing backlinks, referrals, keywords, blogs, press releases, and even your competition.

The Good

The best aspect of the gShift Labs tool is that it understands the concept of limited resources. A web development team only has so much time and money, so it’s crucial to maximize that budget. GShift Labs accomplishes this by showing the team where they can achieve the greatest benefit. That may be blog posts, tweets, a greater presence on Facebook, or even traditional SEO measures like keyword optimization. In addition, the software supports all of those suggestions with real data, so there’s never any sense of mystery as to why it makes a choice.

The Bad

As an SEO data tool, gShift Labs is probably without peer, but it does require time to pick up steam. If you’ve been using Google Analytics for six months or more, you’ll be able to use gShift Labs immediately. However, if not, it’s going to take some time before many of the features provide usable data.

Rating and Review

We give gShift Labs 4.5 out of 5 stars because there’s still room for refinement, and we’d like to see some expansion of the automation features. Other than that, we found few drawbacks, and gShift Labs has quickly become our tool of choice. The no-download “installation” is particularly convenient because the entire team has access to it as soon as you set it up no matter where they are. We’re also quite enamored with the reporting system because there’s an incredible amount of flexibility in the configuration. This makes it quite easy to make one set or reports for the team and a simpler set for the executives. GShift Labs has managed to achieve a balance here that most solutions do not.

Since Raven SEO is the main sponsor of the Las Vegas Pubcon 2010 show, they are giving away free gold conference passes when you sign up for an agency account and pre-pay for one year! This is pretty much a ridiculous gift if you consider that a full pass is up for $2k.

We’ve been raving about Raven for a while and consider it as one of the top 10 seo software tools in the market. If you are interested in reading in the Raven SEO tool review, then click here.

If you are interested in grabbing one of the limited Pubcon tickets, then just follow this
link.

SEO SpyGlass enables its users to get a more in-depth idea as to how effective their existing SEO tactics have been, as well as giving them an idea of what they need to do in order to increase their page rankings. How does it do this?

It enables you to check the backlinks that a site has (whether it is yours or a competitors.) SpyGlass then begins calculating the total number of these backlinks, as well as displaying the URL of each one. Backlinks are one of the most important factors used to determine the ranking of a website in search engine results. As if this were not enough, the program can also show you the Google Pagerank of each backlink, giving you a picture of how important each of these links is to Google.

SEO SpyGlass can also show the Alexa traffic rating of each backlink. This enables you to see where the majority of traffic to a website comes from. Additional features provided by SpyGlass include analyzing competitors’ websites to determine how you can improve your own ranking.

The Good:

SEO SpyGlass empowers users to gain a deeper understanding of the dynamics that play into their page rankings. By understanding these dynamics, users are able to adapt their webpage and SEO methods to greatly increase the amount of traffic that is driven to their website. This makes it an invaluable tool for every webmaster.

While it is possible for a webmaster to learn all of the information that SpyGlass provides, the amount of time and effort make this program the only efficient choice for those serious about increasing web traffic to their site.

The Bad:

There are few things that could be truly considered “bad” about SEO SpyGlass. The makers of this program have dedicated themselves to providing a high quality program. Still, any software has at least some negative qualities.

Perhaps the biggest and only problem of any real consequence is the sheer amount of features that this program provides. This can make the learning curve for this software extremely high, discouraging many people from purchasing it.

Review and Rating:

Those serious about the ranking of their website need to at least download a trial version of SEO SpyGlass. Persevering through the difficult learning period will enable you to have a wide arsenal of tools at your disposal that can do wonders for the page rank of any website.

Nearly every website owner hopes to do better tomorrow than they do today: attract more visitors for a longer amount of time leading to a greater amount of money earned. Because of this, website statistics tracking has ballooned, with companies claiming that they track everything from what your visitor does on your site to where he walks his dog. Authoritylabs.com is one of those sites – but unlike some of them, it offers a quality service.

Features
Authoritylabs.com offers a number of services, some unique to itself and some that you will find elsewhere. They include:

Keyword ranking on all the major search provides: on a basic plan, up to 10 keywords per domain for up to 10 domains; on a Pro plan, up to 1000 keywords per domain for up to 50 domains.
Keyword Suggestions: Get suggestions based on the domain tracking.
Daily Changes and Trends: Unlike some tracking service that only update rankings periodically, Authoritylabs.com gives you the ability to track ranking daily
Competitive Data: Get similar ranking data for your competitor’s websites
API: build your apps that can take advantage of their organic ranking data.

The Good
Authoritylabs.com offers a wide and useful variety of services for anyone who manages a website. Their service is even better for those with multiple domains, because even the basic package will track up to ten domains at a time. Their services are optimized for tracking multiple website, offering grouping tools and comparative analysis. They even offer a no-credit-card-required 30-day free trial.

The Bad
When you visit the ‘FAQ’ section of their website, the first question you find is, “It’s kind of expensive, no?” They claim that their online service quality is better than any desktop-based program and that their data is more clear and usable. You will have to judge for yourself whether their services are worth the hit to your pocketbook. A basic plan costs $25 per month.

In the end, Authoritylabs.com offers a quality service in a quality way. They don’t cheap out on data nor features, but simultaneously manage to avoid software and option bloat. Their features offered to anyone managing multiple domains more than makes up for the cost. If the perfect service existed, if would be similar to Authoritylabs.com, but for free. Quality right now doesn’t come for free and their advanced keyword tracker is worth every cent.

Anyone familiar with the standard of features that SEO programs tend to provide   will  find very little to shock them in the features that SEOMOZ SEO Tools provides. While there are a few noteworthy features, the majority consists of features found in the majority of SEO programs.

SEOMOZ SEO Tools can provide a comparison between the backlinks of your own site versus those of competitors’. Their so called “Competitive Link Research Tool” enables you to find sites that competitors’ are receiving links from that your website is not. The SEO Toolbar provides you with the ability to review metrics and use SEO Tools while surfing on the web. A refreshing change from many standard toolbars is that theirs is targeted specifically for the Firefox and Chrome browsers, as opposed to Internet Explorer.

The Historical Pagerank checker is one of the first areas where SEO Tools really shines. It can provide years worth of historical data on the Pagerank of thousands of websites.

Finally, the gold nugget of features provided by this program are the SEOmoz APIs. Through this, advanced users are able to create their own SEO tools from scratch, taking advantage of the Linkscape Index that Seomoz has developed. While only a limited number of users will use this feature, it is definitely the best thing about SEO Tools.

The Good Points:

SEO Tools may not provide its users with a plethora of never-before-seen tools for increasing the efficacy of their SEO, but it does provide a solid implementation of the core functions needed from any SEO program. In addition, the inclusion of the Historical Pagerank checker enables webmasters to analyze the Pagerank of many websites for as far back as 2007. This can be used to find trends that may be associated with increases in the pagerank of certain sites.

The Bad Points:

There’s nothing in SEO Tools that is a “must have”. The SEOmoz APIs, while definitely being one of the best aspects of the product, only finds use among advanced webmasters.

Overall Rating:

While SEO Tools is not necessarily something to throw up your arms in excitement about, it is a great implementation of the tools needed to increase traffic to your website. More advanced users are likely to love the ability to produce customized SEO programs that use Seomoz’s Linkscape Index. All in all, Seomoz SEO Tools deserves the title of Best Link Research tool.

SEOBook.com is Aaron Wall’s website, a package of SEO tools and his book discussing the methods of website optimization with the goal of achieving a high search engine ranking and thereby attracting more visitors to your site.

Aaron Wall created the first SEO Book in 2003 and has continued to keep it current over the years. He provides quality information and has quite a large following. Being an e-book, it is constantly being updated. Many books and websites gloss over these subjects but SEO Book and SEOBook.com provides on and off page search optimization to help you make your website a success. The end of each chapter has a quick reference section. Pay-per-click is covered as well.

The book starts at the beginning with finding good hosting and moves on to site building and copywriting. He covers in great detail the importance of how to write good copy for the internet as opposed to newspapers and magazines. The dos and don’ts of getting your site listed in the major search engines are described.

Keyword optimization, onsite optimization, linkbuilding….are all a complicated subject which Wall walks his users through. Never shy of personally answering questions. He also offers various valuable free tools.
Aaron provides all forms of optimization methods you will need to know in order to succeed. All this information must be tracked to verify results of your efforts and this is covered.

You may be able to find the information in this book on the internet but it would take years. Aaron Wall is the go to man for SEO and lays it all out in his book. The book is not too cheap($79.) however the information you receive is priceless and will save you tons of money.

Quantcast.com is a great tool for website analytics and marketing. They are very popular and are used by thousands of companies, including many major websites which regularly get millions of visitors. Quantcast.com has many different features available, and if you run a website or are a part of a team which maintains a website, you may find Quantcast software useful. Let’s take a closer look at the various features of the Quantcast.com software, and their pros and cons.

Features

A quick visit to the Quantcast home page gives you a lot of options, many of which you may have never heard of, even if you work in marketing. Here are some of the features:

• Web analytics. As a user, you can see demographic data for any site. Sites that use Quantcast have exact numbers, and sites that don’t still show estimated traffic data. You can sign up for a free account and use them to track your website’s traffic, too.

• Lookalikes. The Quantcast home page prominently advertises their ability to buy and sell lookalikes. This means that instead of just regular traffic, they know lots of detailed demographic data, and can advertise to very specific audiences. As a Quantcast user, you can buy or sell very specific, targeted web traffic.

• Advertisements. Quantcast can help you track, find, and sell ads on your site.

The Good

Quantcast’s extensive data is pretty cool to just an ordinary user, and extraordinarily awesome to a marketer of website owner. It is also the thing that sets them apart from other similar analytics services – they know a lot about web traffic, and can target <i>very</i> specific markets. Another of their huge advantages comes from being an independent third party. Advertisers know and trust them to be accurate, so they don’t have to worry about whether or not publishers are actually showing their ads enough times or if they are really getting the traffic that they claim they are.

The Bad

For all its good features, Quantcast is not without its downsides. For one thing, their data sources are a bit ambiguous. Sure, it’s easy to track what pages a user visits, where they are from (using their IP address), and what they click on, but exactly Quantcast gets their data on age and gender is a little bit ambiguous. Along those same lines, it is easy to believe that Quantcast can very accurately track websites which have signed up and use the Quantcast tracking code, but their data for sites that are not “<i>Quant</i>ified” is just an estimate, and as such can be a bit off, especially for smaller sites.

Review and Rating

Overall, Quantcast is a great and reliable service that is definitely worth using. There data sources are a little bit sketchy for some sites, however they are completely reliable if you put their tracking code on your site, so they can be a great way to prove to your advertisers that you really get the traffic you claim. Their ability to move highly targeted traffic is unparalleled, and is a great way to find the traffic you need.

Using web analytics to review statistical data concerning web traffic for a website and attempting to figure out traffic patterns is difficult, requiring in depth data of which should come direct form the source; the site owner. However, because retrieving this data manually usually means having to contact the site owner and hoping he will oblige your request, doing so typically takes up valuable time and resources. This is why Compete.com has developed a tool to track the traffic.

Features
Overall features of Compete.com are impressive. These features include search analytics, referral analytics, ranked lists, category profiling, company website profiling and a click stream of data form over two million people whom have agreed to continuous monitoring of their Internet surfing habits.

The Good
The way Compete normalizes the massive amounts of data they collect is one of its strengths. Using a “multi-dimensional scaling” technique, Compete can weed out the international users and de-bias the US users for both the weekly and monthly statistics. The Compete Pro version allows site owners to keep tabs on competitors while tracking their information including competitor keyword tracking, SEO link building and the ability to see a complete site profile of any website, not just sites that Compete tracks using their analytics techniques.

Additionally, Compete excels in the area of online media and marketing campaigns. With analytics for gauging the effectiveness of a marketer’s ad campaigns, their Ad Impact product can effectively measure the consumer’s behavior when viewing ads-or not. Ad Impact not only uses click-through as a measure, but it also measures the clicks to competitor sites, conversions and search activity as related to brand-terms.

Compete’s behavior Match product is another addition to their analytics that no marketer should be without. Its ability to find the ads the consumers want to see outranks any other similar product. By monitoring consumers’ interests when surfing the web, Compete can effectively gauge their behavior and find the right publishers that make those consumers want to click.

The Bad
The pricing for their Compete Pro products is much higher than your average analytics tool and rests at from $199 to $499 a month, with various custom plans for enterprise solutions. While Compete does add extra tools to a paid account, admittedly these same features come with Google Analytics, Alexia and with other analytic websites free of charge. Additionally, many of the tools offered in the paid version can be found elsewhere on the Internet free of charge as well. Consumers are simply paying for convenience in this case.

Another key point to consider when looking at Compete as an analytics website is its reported inconsistencies when it comes to normalizing the data collected. According to some reports of users whom have searched their own company’s websites, they state the data Compete has on their site is flat out wrong and not even close to the reported statistics of their web host. While this may just be an artifact of Compete’s normalization process, it might be just enough to want to use Compete simply as an observational tool instead.

Review and Rating
The upshot here is that Compete has a much higher and sampling of the ”average consumer” than any other analytics site does, so this alone may outrank the price paid for those who need the information from a more complete consumer base. However, with so many reports of statistical flaws and inaccuracies, be wary of using their paid tools, since no refunds are allowed or offered. Overall rating, five stars out of ten.