The Good
The Screamingfrog SEO Spider Tool is a free program unless you want to pay for the developer’s license or the extended version. While the free version does have some limitations, it should be strong enough for small to medium websites, and it lets you try out the program for as long as you like before buying it.

Overwhelmingly, most SEO tools only work on Windows, leaving very few tools for Mac users. Screamingfrog breaks this mold by making their SEO Spider Tool available for both Windows and Mac.

When tested, this software is able to find backlinks and sections of a website that are typically very hard to find for other comparable tools, and it does not take too long to load all the elements of a website. Not only that, but the information loaded seemed rather accurate.

After loading all of the elements of a website, you are able to mix and match elements and then export them into an Excel document for further viewing or analyzing. Not only that, but the information this tool can dig up is very exhaustive, so even experienced SEO auditors should be able to make use of this program.

The Bad
While loading speeds are pretty good, large pages do take a long time to load. If you need a fast program, this may not satisfy your needs as you may have to wait an hour for very large websites to properly finish.

The information presented is not very newbie-friendly. Thankfully it comes with a user guide to help teach you how to use the information, but even still people new to SEO may find this program confusing.

Most SEO tools report on backlink numbers, PaegRank and other similar factors. This program shows the amount of backlinks goes to a website, but it does not show you the total number; they are just laid out in a large list. PageRank and other similar factors do not show up, so this tool may not be useful for people outside of auditing a website for search engine crawling issues. Otherwise there is not really anything bad about this free SEO Software.

Review and Rating
This program gets a 4/5, even though most new SEO people will not get much use out of it. Unlike so many other free programs, this one offers very powerful features, and it has both Mac and Windows support, a rarity among SEO programs.

What really pushes the rating up so high is the breadth of information this program can dig up. Very few similar programs can dig up so much accurate information, making this program well suited for SEO auditors and anyone seeking out crawling issues.

While there are a few problems with how the program works, it is still a very good program. Give it a try, just be sure you read the user manual first so you don’t get confused by the presented information.

Graphic and logo design— Making an attractive- looking logo is a very important part of attracting potential customers and establishing one’s corporate image. A business like Avernation can design a competitive- looking logo at an affordable price, and deliver it on time. They can also design things like headers and ban advertisements.

Social media optimization (SMO or Social SEO) is a method of attracting “unique” visitors to a website, by such methods as user rating, conducting polls, blogging, and putting in videos and images. SMO must be incorporated by every business into its online business plan. It can help establish relations with customers, both present and future, through Facebook, Twitter, and blogs.

Pay per click (PPC) is when an advertising company charges a fee to the company being advertised, whenever somebody clicks on their advertisements. Both Google and Yahoo! provide such services, and they are among the largest.

A company that makes use of PPC advertising may need to hire a PPC management company; such a company can help in guarding against that unfair— and illegal— activity which companies engage in to make money off their competitors: CLICK FRAUD, also known as PCP fraud. Click fraud is when one clicks on the pay per click ads of a competing company, thus forcing them to pay for each of those those clicks without being properly reimbursed for it. A PPC management business can install software that records the IP addresses of the computer from which each click on each advertisement is made, and alert the client if more than three clicks come from that address on the same day. They can then have Google send the client a refund for the money lost.

Revenue performance management (RPM) is a method of analyzing what draws customers to one’s business versus what distracts them and draws them to the competition.

All these tools— and more— are invaluable for gathering the information that you need in order to establish an effective business plan. They can help you remain one step ahead of the competition.

At the time of this writing, Majestic SEO has an index of 52 billion web pages and 2.6 trillion URL to URL mapping relationships. The program has its own unique map of the Internet and maintains its own web crawler, called MJ12.

Users of Majestic SEO will find a wide variety of useful reports divided into eight sections. These sections are

Overview
Domain URLs
Anchors
Ref Domains
Ref TLDs
Daily updates
Download
Options

Many of the reports mirror Google Webmaster Tools, but this is to be expected, as there is really no room for innovation when it comes to reporting the facts — only an opportunity to provide misleading or incomplete information. Fortunately, Majestic SEO covers all the basics such as TLDs, top linking domains,
anchor text, and IP addresses. However, Majestic SEO gives the webmaster the ability to apply filters to zero in on needed information, like the ability to filter out links from lower quality web sites.

Majestic SEO reports are available for a webmaster’s own web site for free, but users will need to pay if they want to peruse the link information for other sites. Currently, the price range is between US $15 and US $250, depending on the data that the web master needs.

Any user can tell that the programmers of Majestic SEO are and continue to cultivate a lot of love for their work, as the detail applied to the filters and sorters is top quality. However, the entirety of seeing all the data presented may overwhelm the average user. One may easily draw comparisons to the Microsoft Windows platform vs LINUX. The learning curve for the open source operating system is much higher, but for those who master it, it provides a much more stable and complete OS. Majestic SEO is the same way in that they are definitely accomplishing their goal of making link analysis completely transparent. As the user interface is made more friendly, this program will soon have no disadvantages.

IBP 10 software is a suite of professional web promotion tools. This promotional tool has won multiple awards for its performance. When used properly this SEO package achieves its user Top 10 rankings on the major search engines: Google, Yahoo, Bing, and others. Bringing more visitors to a site results in increased revenue for the site owner. There are other SEO tools available, but IBP 10 has been shown to triumph over its competitors. It aids the user in all aspects of search engine optimization and site promotion.

Internet Business Promoter 10 helps the user in three main ways:

1. Optimize–Links and web pages are optimized for top 10 rankings on Yahoo, Google, Bing, and other major search engines.
2. Promote–The user will achieve the goal of getting their website listed on all the major special interest sites, search engines, and directories.
3. Track–The user will be able to track the results of their internet marketing efforts and search engine optimization efforts.

When Internet Business Promoter 10 is put into action, search engines are monitored constantly in order to keep track of the latest changes. This keeps the tool always current and up-to-date. This aspect of the software tool provides accurate results when submitting to search engines or when verifying search engine rankings.  No one can give a guarantee that a certain website will receive a Top 10 ranking on Google. However, Internet Business Promoter claims a 98% rate of success, and comes with a full money-back guarantee.

Here are some more details on how Internet Business Promoter 10 works:

1. The user chooses the search engine and keyword–The software user tells IBP which keyword they would like to get a top 10 ranking and chooses the search engine on which they would like to have a top 10 position. This can be Yahoo, Bing, Google, or many others. Variations such as Google. co.uk are also allowed.

2. Internet Business Promoter analyzes the user’s web page–IBP’s Top 10 Optimizer then analyzes the relevant positioning elements on the user’s web page, including any links to the website, and calculates a rank score based on the information. The higher that ranking score is, then the more likely it is that the site will receive a listing on Google’s first results page.

3. Internet Business Promoter provides detailed instructions for the needed changes–If the client’s website does not receive a score of 100%, IBP gives instructions for improving the web page and the links to it. The advice is given in easily understood terms. It is also tailored to the user’s site, the keyword, and the chosen search engine.

4. The user makes the changes–In this final step, the software user makes the given changes suggested. When there are no further suggestions, IBP’s Top 10 Optimizer will rate the site at 100%.

We’ve been written bout IBP 9 and other previous versions and our reviewers still think that IPB 10 is one of the best linkbuilding products in the market. If you are interested in testing IBP 10, just click here.

WebLink SEO uses several different tools to detect the content of other websites and improve accessibility of a new or existing site through a search engine.

Features:

One of the most predominant features of this powerful new product is that it will allow other websites to link themselves to the site being improved by WebLink SEO. The software will automatically send out emails to other web domains offering linking to the website. By linking many other reputable pages to one’s own page, this will increase the volume of web traffic. Reciprocal links are a mutually beneficial thing for both parties involved, but even more so for the person using WebLink SEO.

The good:
There are many advantages offered by WebLink SEO. When the software sends out mass emails to other domains requesting reciprocal links, the software will automatically block out any banned websites and will update its database of reputable sites. In addition to this, the updates are free for life; the customer will never have to pay for updates once the software is initially purchased. WebLink SEO also has a convenient option where visitors may add their link to the customer’s website, resulting in high volume of traffic. The program has an excellent customer service team, able to answer questions within hours. WebLink SEO is usually purchased for less than $90.00. Compared to the price of hiring a consultant, this is an enormous and efficient savings of time and money.

The bad:
New users who are not familiar with exactly what SEO is and how it works may find this software confusing at first. This is the only disadvantage reported, but this problem is easily remedied by simply reading an overview about SEO. Knowing what it is and how it works will benefit the customer, although a thorough knowledge is not required. This software is intuitive enough to complete the process from start to finish.

Bottom line review & rating:
WebLink SEO has been highly rated among users who have bought it. Consistently rated between 4-5 stars on a 5-star scale among all review sites, this product’s reputation is strong. Most report that the software was an excellent investment, creating a substantial increase in web traffic. Currently there are no other products on the market that are comparable in price, quality, features and functions of WebLink SEO. For companies wanting to expand business on the internet, this product is definitely worth a try. Some websites offer a free trial before purchasing to see exactly how the product functions.

ClickTracks provides drill-down web analytics in a visual interface. It’s the program of choice for independent webmasters who want top quality, easy to read analytics, and who don’t want to share their data with Google. The simple but powerful interface will allow you to see exact visitor behaviour, helping to reveals WHY visitors do WHAT they do. A powerful ROI module allows you to determine Google, Overture and custom campaign ROI with ease.
The free “Appetizer” version has surprisingly advanced functionality, and higher levels of functionality are turned on one day each month to allow you to sample the more advanced features.
Hosted versions are also available at different prices.

SEO Elite is a powerful link building tool. The program will analyse your competitors inbound links, submit link exchange requests, check ranking and generate link pages – all in an ethical manner.
Further, the software is backed by a highly responsive team and comes with a sixty day money back guarantee.
Analysis of competitors’ inbound links is a great tool for accelerating the link building process. With SEO Elite, you can find out not only who is linking to your competitors, but what anchor text and keywords are being used to generate their top rankings.
You can quickly reverse engineer the entire linking strategy of the top ranked sites, rapidly gathering information such as:
• http://rwcinc.bryxen1.hop.clickbank.net
• The Google(PageRank) of the linking page
• The page title of the linking webpage
• The anchor text surrounding the link
• The total number of times a specified keyword appears within the anchor text
• The percentage of websites that a specified anchor text exists within the anchor text.
• The total number of outbound links on the webpage their link resides on
• The total number of links on the the webpage their link resides on.
• Allows you to do a “whois search” on the website their link resides on so you can easily call them up on the telephone if you wish.
• The email address of the website their link resides on
• The link popularity of the webpage their link resides on
• Calculates the average Page Rank of all the websites pointing to their website
• Calculates the number of PR0-10 websites linking to their website
• Summarizes the number of links from each IP Address
• Summarizes the total number of each type of extension you, or your competitor’s link contain. (i.e. .edu .org .com .net and so on..)
• Age of all websites
• Whether the website is in the Yahoo Directory
• Whether the website is in DMOZ.org
• Whether the website is in Wikipedia
With a move to a subscription model, the value offered goes beyond the software itself. Those subscribing get access to audio and video training materials, as well as a members only forum where general SEO questions can be discussed with experts.