Still in beta, but already made quite some noise in the industry: Cognitiveseo.com . We’ve been trying to get our hands at a demo account, but everything is still in stealth mode. However, we managed to get some exclusive screenshots:

Serpfox is designed to be a simple SEO ranking tool that lets you track your rankings in both Google and Bing. Serpfox provides tracking over as many domains and keywords as you would like, with a varied monthly pricing structure designed to accommodate different levels of tracking data. Serpfox updates its tracking data once every four hours and allows you to track your ranking data over different time intervals with simple graphs. You also have the option of grouping your data into different sections depending on the client or subsection you are working on. Serpfox also gives you the option of receiving email notification every time your websites have a significant change in rating.

The Good:

Serpfox currently has a simple no frills interface that makes entering new keywords and websites as easy as it could possibly be. While Serpfox is still a relatively new program, the simple focus on tracking rankings well without unwanted clutter is refreshingly simple when compared to other rank trackers in the industry. An uncluttered interface also makes sure that the resulting program runs quickly and without problems in almost every situation. Serpfox can track results up to 500 ranks deep within both Google and Bing, making it one of the best options out there for tracking keywords that are still struggling with lower rankings. The notification system also helps Serpfox stand out when compared to other SEO search tracking programs. The multiple pricing levels includes a free option for tracking up to 10 keywords, which can be a great choice for anyone looking to try Serpfox and get an idea of how well it works.

The Bad:

One of the biggest downsides to using Serpfox right now is simply how new this program still is. Unlike many of the older rank checking options that are available, there really aren’t many options or features adding value to the core of of what Serpfox does. Most users have reported accurate results and few problems with Serpfox’s rank tracking, but the current small number of users means there is still a chance that tracking issues could go unnoticed.

Review & Rating:

Serpfox stands out as an up and coming search engine tracking tool that can really help SEO experts streamline the tracking process without getting distracted by unnecessary features and poor quality results. With a simple and fast interface that makes entering new keywords straightforward and a notification system that makes using Serpfox relatively hassle free, Serpfox stands to improve the overall experience of getting search engine rank checked for multiple SEO projects. Consider trying Serpfox free for a small project to see how well current ratings stack up against competing programs for the best results, since the program is so new. Right now, Serpfox offers a welcome alternative to the currently popular SEO rank checking programs that offer spotty results and a clunky interface.

We’ve jut posted a SEscout review here, but forgot to include the SEscout Rank tracker demo. Check it out in order to get a better picture about the tool:

SEscout is a website rank searching tool that allows you to post your website and keyword, and it will track how well your website and how well the keyword is doing in the search engines. However, with a minimum price of about $15 a month (unless you are using the free version), you shouldn’t waste your money before reading this review.

The Good

One refreshing aspect about SEscout is that it actually tracks the search engines, not just Google. You will also get search volume and keyword information about Bing as well, and you will also get Alexa information alongside your website.

Unlike similar tools, like Market Samurai, SEscout has a very user-friendly interface where you can just type in a keyword and your URL and you will instantly get results. It is very easy to use and even if you are new to search engine optimization, you will be able to easily read the metrics without any problems.

While the best features are left to paying customers, you can get a free membership that lets you try out the software before actually buying it. The free account only lets you list 10 keywords and domains, while the Elite package allows you to check 1,500 keywords and domains, but at the cost of $99.97 a month.

Instead of just listing all your domains and keywords in one large mess, you can organize your domains by group. So if you organize your domains by niche (like many Internet marketers do) this will make it much easier to check similar websites.

If you run an SEO consultancy firm, or if you look printing out records for yourself, SEscout has a report features that will show you how your domain has done in the past month or week, and it will offer you many metrics to go through when searching your SERPs.

The Bad
While the good list is expansive, the bad list is small but very poignant. Many people who have used SEscout report that the search values are not a solid line (Google probably returns sometimes results and an hour later not). Due to this, many serious Internet marketers find it difficult to use the data internally and sell it to their higher ups.

This lack of correct data makes SEscout hard to rely on, and while you may like the good features, they may not be enough to make up for poor data.

Rating and Review
SEscout has a full battery of impressive tools and features, and compared to many other SERPs programs, is very affordable. Not only that, but the interface looks great, and you can make a lot of reports and do a lot of things that other programs just can’t do. Like it’s competitors the hourly  tracking feature is interesting, but maybe not for everyone. Overall we recommend to buy the product.

The speed at which search is changing either exhilarates online marketers or makes them run for the
hills. Those of us crazy enough to stick around need fast tools with the right data and lots of it.

Searchmetrics Essentials is a new database product line from Searchmetrics, a global search analytics
company known best for its dashboard SEO tool – Searchmetrics Suite. Available both as an extension
of Searchmetrics Suite and as independent databases, Essentials introduces a brand new keyword
database covering organic, paid and universal results in 15 countries (Essentials SEO+SEM) and a social
media database covering Facebook, LinkedIn, Twitter, Google+1, Delicious and StumbleUpon (Essentials
Social).

The Good:

First of all the price: $99 is a ridiculous price for a well-rounded suite like that!

Introducing intelligent metrics for domains like SEO Visibility (factors in position, search volume and
traffic estimation) and Social Visibility (factors in 6 social networks weighing the results based on
influence), what really stands out is the clean interface and how easy it is to pull a ton of data about
your own website, competitors and industry trends. Also, the ability to see domain and keyword history
is perfect for SEOs to show just how badly a site was doing before they started to work on it.

For those of you familiar with the Searchmetrics predecessor, Rapid, Essentials SEO+SEM has taken this
database to the next level with features like industry analysis, which looks at the industry categories of
your keywords. The reporting is also clean and easy to assemble.

Down to a link level, Essentials Social this gives you instant information on where your links, and anyone
else’s links for that matter, are going in the social media space. Which article or blog post was most
popular on Twitter? Do users tend to like, share or comment on your content on Facebook? Where are
my competitors having success and is that an opportunity for me?

The Bad:

Like all keyword tools, not every important keyword for your business will be in the Essentials SEO+SEM
database. This is to remind customers that they can fully customize their keyword list in Searchmetrics
Suite, but this like all things comes at a higher price. Also, as some parts update monthly, the PPC
data is not going to be 100% accurate for the current moment in time. In Essentials Social, you look
up information by website, so not being able to look up information by topic or mention could be
challenging for professionals that don’t always tie their social media campaigns to their website.

Overall review and rating:

What I like best about Essentials is that I can enter in a domain or a competitive set and pull information
instantly. No wait time for my keyword positions or social media references to load. Searchmetrics
has been at data analysis for quite some time and they are very good at it and the new tools are fast.
Essentials definitely has the potential to replace existing keyword tools and become known in the social
media space. Test it out for free.

Making a living in today’s business is a tough challenge, with competing businesses all around. Thus, having the right tools for marketing is crucial if one is to succeed. And fortunately, there are a number of these things out there. It is just a matter of knowing what they are, and which ones to use for a particular purpose. SEO (Search Engine Optimization) is one, but it will not be discussed here. Instead, we will look at a number of others. Many of these— and more— are described in detail on Avernation.com, Eloqua.com, and Doubleclick.com

Graphic and logo design— Making an attractive- looking logo is a very important part of attracting potential customers and establishing one’s corporate image. A business like Avernation can design a competitive- looking logo at an affordable price, and deliver it on time. They can also design things like headers and ban advertisements.

Social media optimization (SMO or Social SEO) is a method of attracting “unique” visitors to a website, by such methods as user rating, conducting polls, blogging, and putting in videos and images. SMO must be incorporated by every business into its online business plan. It can help establish relations with customers, both present and future, through Facebook, Twitter, and blogs.

Pay per click (PPC) is when an advertising company charges a fee to the company being advertised, whenever somebody clicks on their advertisements. Both Google and Yahoo! provide such services, and they are among the largest.

A company that makes use of PPC advertising may need to hire a PPC management company; such a company can help in guarding against that unfair— and illegal— activity which companies engage in to make money off their competitors: CLICK FRAUD, also known as PCP fraud. Click fraud is when one clicks on the pay per click ads of a competing company, thus forcing them to pay for each of those those clicks without being properly reimbursed for it. A PPC management business can install software that records the IP addresses of the computer from which each click on each advertisement is made, and alert the client if more than three clicks come from that address on the same day. They can then have Google send the client a refund for the money lost.

Revenue performance management (RPM) is a method of analyzing what draws customers to one’s business versus what distracts them and draws them to the competition.

All these tools— and more— are invaluable for gathering the information that you need in order to establish an effective business plan. They can help you remain one step ahead of the competition.

Which ones of my backlinks boost me the most? Where does my competition get their ranking from? Why do they rank for my target keywords and why don’t I? What type of backlinks should I focus on? These are just a few questions every SEO has to deal with in his daily work. LinkResearchTools is a toolkit specifically made to answer these questions. It gives SEOs the mandatory facts to make efficient Link Building decisions. Or does it? We checked out CEMPER’s LinkResearchTools and will tell you about our first impression.

LinkResearchTools contains 10 tools. Each tool gives you a specific type of report. Altough it might be a little confusing when confronted with it for the very first time it’s quite easy to get into it after watching the tutorials and videos on LRT’s website.

Reports and Usage

LinkResearchTools’ reports are quite easy to set up but take some time to process. Depending on the initial setup it can take the internal crawlers up to one hour to get you the data. The good thing about these “live crawls” though is that all the data is as “fresh” as possible.LinkResearchTools StartscreenI’ll use the Backlink Profiler to explain how the toolkit works because it’s a tool everyone who has a LinkResearchTools subscription uses a lot. The picture above shows the available tools after logging in. The colors might be a little confusing at the first glance but you’ll appreciate them after creating many reports.  So if we click on Backlink Profiler we get a little form where we can choose the parameters for our Report.

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