SEO Software

Links are essential to competitive SEO. If you ever wondered how a group of pages without the term "miserable failure" appearing on any of them could rank at the top of the search engines, over pages that do contain those terms, links are why. Inbound links containing those terms are given weight by the search engines and the pages pointed to by those links pop to the top.

This has SEO uses other than mocking politicians and other public figures. If you want your site to rank well for competitive terms, you will want inbound links that use the right terms to point to your site.

Link building software helps speed this task. Link building software will help you reverse engineer what your competitors are doing, and allow you to target the same sites that are boosting them to the top with links. This software can help you monitor how you are doing in getting links, and can help you ensure that your link partners are using the right terms. Many help automate mutual linking campaigns, although trading links just for the sake of links is not as effective as it was a few years back.