Visualobserver – Website Change Monitoring for Desktop and Mobile

Visual Observer is a web-based service designed to help users monitor and track changes that are made to websites they specify. It accomplishes this by monitoring the selected sites and taking screenshots when there are changes. Email alerts with details of the changes are then sent to the user that requested the monitoring.

The service provided by can be used for a variety of purposes, from keeping abreast of social media updates to web development progress monitoring. The flexibility of the platform lends itself well to both personal and professional use. A variety of customizations are available, from the frequency of update to the threshold for generating an alert.

Why You Need It

Visual Observer is a useful tool that can be applied in a multitude of ways. Businesses can use it to monitor prices and offerings on a competitor’s website, so they can adjust their own accordingly. Programmers and web designers can use it as an automated way to keep clients updated about progress being made on their projects. Users might even find it useful to keep track of job postings, news updates, and social media posts. The possibilities are truly endless. Visual Observer’s positive features include:

  • Up to 2 free monitoring projects
  • Selectable update interval, ranging from a single time to monthly
  • Variable alert trigger threshold
  • Ability to specify a screenshot for desktop and/or mobile users
  • Change history tracking
  • For simple website change monitoring, the interface is perfect. It’s simple to navigate, easy to understand, and is presented in a very straightforward way. The account dashboard displays a weekly graph detailing the number and type of changes in a monitored site. A history tab also provides a timeline with a change percentage for a better overview of the scope and scale of the tracked changes.

Drawbacks and Negatives

In a certain way, the very same simplicity that makes Visual Observer attractive on the surface can also become an obstacle in certain use cases. In the obvious effort to remain user-friendly, some advanced functions appear to be missing that would make the system far more useful to professional customers. These deficiencies include:

  • No easy means of hierarchical page monitoring (multiple pages of the same site) within a single job
  • Inability to track HTML changes


Visual Observer is a fast, easy to use tool for rudimentary web monitoring. It would work well for anyone who seeks to track incremental visually-detectable changes over long periods of time. It’s handy to save the user some time checking in on a site each day and trying to remember what was there the last time they looked.

VN:F [1.9.13_1145]
Rating: 5.7/10 (7 votes cast)
VN:F [1.9.13_1145]
Rating: -1 (from 1 vote)

Website Rocket is one of the newest tools to enter the DIY SEO software space

According to Website Rocket, their soul purpose is to provide a realistic and accessible SEO solution for small businesses and local businesses, specifically.

We all know that one of the #1 issues facing many small businesses, local businesses, and startups today is the cost associated with running an effective SEO campaign.

Everybody knows that in the small business world the idea of hiring a full-time SEO employee or qualified SEO service provider is completely out of the question simply because they can’t afford it! Even most of the today’s top DIY options can be quite expensive with some of them running a few hundred dollars or more each month!

Running a legitimate SEO campaign (at an affordable price) is now possible for small business owners – with the help of Website Rocket. Of course, it will require some legwork on your part.

Starting with step-by-step instructions Website Rocket takes small business owners (webmaster) through ESSENTIAL search engine optimization steps with incremental daily tasks.

Each SEO task given to you is ordered and prioritized with easy-to-follow directions. More importantly, each task is schedule for you so that you don’t have to worry about what you need to do next.

Tasks provided by Website Rocket include …

On Page Optimization coaching with SEO health checks for each page, niche link building tips, tricks and ideas, plus, website promotion tasks that included utilizing social media outlets such as Facebook, Twitter and more. Weekly blog post ideas that target longtail phrases within your niche are provided as well to not only help you keep your business current and up with the times but to help you reach lower hanging fruit and increase your overall traffic flow.

Here’s one of Website Rocket’s most unique features …

Website Rocket also allows business (when initially setting up their account) to opt for a Local SEO option. Yes, you read that right! A geo-targeted SEO campaign complete with tasks that can help you to build your businesses local visibility.

Many might wonder what an SEO business offering  such a low priced solution could possibly have to offer their business but here’s the truth about SEO (even if today’s top SEO’s don’t want to admit it).

The process of launching a new SEO campaign require a great deal of the same tasks – no matter what the niche. Yes, each task will require a slightly different approach depending on your industry but if you know this when starting it you can make these adjustments on your own – and that’s what Website Rocket will teach you!

So what can you expect if you choose Website Rocket?

When choosing to promote your website with Website Rocket you can move forward with an SEO campaign where each and every task that is directed is created to provide your website with a better and more organic footprint – giving your business the best possible chance of ranking high in today’s top search engines.

There is do doubt that Website Rocket is one of today’s the best options when it comes to doing SEO for beginners. It was built solely with the small business owner in mind.

Let Website Rocket help you “launch” your website to the top of Google utilizing the most current and most trusted industry standards.

Most small business owners like Website Rocket because it’s affordable, while those who truly understand the importance of even the most basic SEO elements see Website Rocket’s value as an integral part of a long term online marketing strategy.

VN:F [1.9.13_1145]
Rating: 6.7/10 (10 votes cast)
VN:F [1.9.13_1145]
Rating: -2 (from 2 votes)

UNVEILED: YTCockpit – the latest keyword tool for Youtube

You tube search engine optimization and the ability to get a website ranked highly in the eyes of Google is not an easy task, as Google has an YT specific algorithm that they use to rank sites, which is constantly changing and being updated to accommodate the ever changing world of the internet.

One of the most productive resources in the last few years has been traffic that has been derived from YouTube videos, as this is a platform that can create a massive amount of traffic, which is organic in nature, right to your site.

The reality is, that video content through sites like YouTube convert a lot better than ad copy, which is the way that people used to primarily try to get traffic to their sites.

YTCockpit is a marketing tool that is used to streamline the process of finding keywords, implementing them into your site, creating solid back links that work, and driving traffic to a website.

This process is incredibly difficult for a lot of people and there is no question that it can take a massive amount of time and energy, which most people are unprepared for.

YP cockpit

Because of this, YTCockpit was created to give people the ability to create a successful page and get their pages ranked more easily. This aspect of building a website truly makes or breaks whether it is successful or not, which is why it is absolutely essential to get help during these initial steps of creating a page.
There are a ton of benefits of creating a YouTube channel and then creating content that directs back to your site. The first and foremost reason for this is the fact that there are currently over one billion YouTube accounts, spanning the entire globe, with just about every single country actively involved.

This is an absolutely massive platform, which can be used to drive traffic to your page by leaving links, which is why YTCockpit aims at utilizing this platform.

The old saying a picture is worth a thousand words applies even more in this scenario, as video is flat out better than any picture you could procure. A video lets the audience that you are speaking to get to know you and is a more personal way of creating content, which is why this type of tool can be so beneficial in building an audience of people that regularly come back to your videos, as well as your website.

People flat out like listening to a person talk, as they then have the opportunity to gain insight into that individuals personality. Not only is is factually proven that a YouTube account, complete with regular YouTube videos is one of the strongest ways to get organic traffic to your site, Google also loves websites that are connected to YouTube accounts. Google actually owns YouTube, so developing a following on the site, by utilizing YTCockpit, will absolutely create high quality links that Google is going to love, which is going to end up helping to rank your site.
The only downfall of using YTCockpit is the fact that it is going to cost you some money, but it is important to realize that by creating a steady stream of traffic, you are going to increase your revenue each and every day. With that being said, there is going to be a blow of at least a couple hundreds dollars to get you started. A

dditionally, YouTube is a platform that really exposes people and some individuals are not comfortable having their face out on the internet on such a public platform. There are also some pretty nasty comments that can show up on YouTube videos, which is something that a lot of people do not like being subjected to.

With that being said, if you do go ahead and get on board with YTCockpit, you are likely going to have more success on your page and will earn more money.

To summarize it:
There is no question that people will benefit from this product, especially those people that are just starting out. So many people end up giving up on their website, despite having a great idea, because search engine optimization is incredibly difficult. Outsourcing the process of getting ranked and driving traffic is huge and will pay off in the long run, so everyone that has a website or is thinking about building a website should check out the many advantages that are to be had by using YTCockpit.

VN:F [1.9.13_1145]
Rating: 4.2/10 (13 votes cast)
VN:F [1.9.13_1145]
Rating: -2 (from 2 votes) on the fast track

Since 2012, the German SEO tool has been keeping with the motto “Full speed ahead!”. The Munich-based new enterprise represents professional quality management of websites. The web-based software focuses on the substantial analysis of important OnPage criteria and the long term optimization for search engines.


The best onpage SEO tool
The best onpage SEO tool











The substantial analysis software ZOOM! scours websites for error sources and optimization potentials. The crawling results are immediately being worked up for customers in an appealing and neatly arranged manner. Numerous video tutorials and useful tips help users with removing errors from the source code and assist with the use of the tool. That’s why ZOOM! is both suited for beginners and professionals in the field of Search Engine Optimization.


The functions of the tool range from Keyword Monitoring to analyzing the entire website and internal linking structure. The standard package already starts from $119.90 per month. With the on-going analysis of numerous websites, an upgrade to the Business Account at $499.90 per month including up to 10 web projects is advisable. Larger packages such as “Agency” or “Enterprise” are offered as well and can also be customized. More about the packages here.


Tool insights:


The tool’s dashboard provides the user with an overview of the status of his website and with that a command center which displays all results of the report at one glance. Like that, the webmaster can immediately tell where there’s need for action. The results are divided into different levels of difficulty and the respective level is matched with an overall score. With only one click on the report, users can start optimizing right away.


The dashboard in ZOOM!


In the tool’s well structured main navigation, reports regarding headlines, status codes, the META tag’s pixel length, use of Sitemap.xml, text uniqueness, ALT attributes, canonical tags and many more can be found. Divided into categories, the navigation provides an overview of the reports and improves the usability.


With the help of easy-to-read graphics and diagrams, users can always keep an eye on the status of the on-going optimization process. The convenient filter functions are another crucial part of the tool.


In addition to these reports, ZOOM! also features numerous tools that assist webmasters with the optimization of their websites:



The TF*IDF report helps webmasters to identify relevant terms and items for the website that could play a prominent role for its ranking. The Tool works out the a Term’s Frequency within a document as compared to all other terms (TF). In doing so, all webdocuments listed among the top 10 serve as a basis. The TF*IDF text assistant analyzes already existing texts and suggests the use of certain keywords. The text assistant also determines the term frequency within new texts and suggests terms that are still missing or whether there are too many.



With Mentions, has created a tool for brand monitoring. Like that, it can be monitored in real time where and when the own brand is mentioned and can respond directly to it. Mentions covers all common Social Media channels such as Twitter, Facebook or GooglePlus and is ideally suited for Public Relation departments.



With Focus, the latest feature of, users can analyze metrics and settings of single URLs in real time. Like a digital assistant, Focus lists all optimization potentials in the following sections: SEO, Mobile, Social, App and Markup Stats. From this well-structured listing of error sources, a comprehensive ToDo list can be easily deduced as it is arranged according to relevancy. Like that, optimization workflows can be improved.


Focus not only analyzes the website’s indexability but also the Meta Tags, the most important keywords of a site based on a quick TF*IDF check, H-Tags, link targets, viewport, social links and many more.



With, SEOs can simplify and speed up their daily workload significantly. At the touch of a button, the tool provides its users with all the error sources. Due to the tool’s ease of use and appealing user interface, it is also eminently suitable for webmasters of single websites. With the manifold support options and tutorials, users can furthermore improve their OnPage SEO knowledge and consequently also improve their website’s ranking.


VN:F [1.9.13_1145]
Rating: 4.4/10 (17 votes cast)
VN:F [1.9.13_1145]
Rating: -3 (from 3 votes)

Linkbird SEO Software review

It’s always the same story. You think of turning a profit by creating a website for your company or by opening an online shop. Soon after you will realize that your efforts do not yield any results. Nobody visits your site because nobody knows it exists. There is a lot of competition out there for people’s attention, especially on the internet. So eventually you will come across the terms “search engine optimization” (SEO) and “link building”. And this is when you will be faced with numerous SEO tools which all promise to take your website or online shop to the top positions in search engines.

But Can You Trust These Tools?
First of all, anyone who claims to be able to get your website to #1 in Google & Co. simply by making use of their tool should not be trusted. Rather you should take a look at those service providers who offer to help you in making your online marketing and SEO processes more efficient and thus less time-consuming. The most remarkable tool in this regard is “a little engine that could” called linkbird. It offers a highly flexible software solution for managing your entire SEO linkbuilding, online PR and content marketing.

Check out a short video on linkbird here first:

Research Link Building and Content Seeding Sources
As you probably know, a crucial factor in content marketing is reach and it is therefore important to find influencers, multipliers and other relevant websites for spreading your content across the web.

The linkbird Sitehunter is a powerful tool in this regard:
It combines features like Google Suggest, Google Search, XOVI and other standard metrics
It shows you social website metrics with customizable filter options
It offers you an integrated CRM

Thus the Sitehunter can be used as a synonym for an automated and efficient website research process delivering valuable potential link sources for effective content seeding.

Never Lose a Backlink
When doing link building to boost the visibility of your website on the internet, however, you will soon come across webmasters that have the bad habit of agreeing to give you a backlink that they then will deactivate short after publishing.

In order to identify such wasted link potentials, the linkbird backlink checker will help you to:
validate all captured links automatically on a daily basis
immediately see your link status without any further manual efforts
send you a report whenever a backlink goes offline

Monitor your Brand and your Keywords
But it’s not only important to know about your link status, but also about your brand status. Brand monitoring is an indispensible part of any online marketing strategy. You need to be aware of your mentions in order to be able to react upon them and proactively build your brand.

The linkbird Alerts help here
to keep you up-to-date
to keep your company ahead of your competition
to choose the rights keywords to be monitored for your campaigns
to get your own or your competitor mentions delivered straight to your screen on a daily, weekly or monthly basis

Manage Your Contacts
After successfully managing your links and brand mentions, you should focus on building a CRM for future content seeding campaigns and newsletter campaigns.

The integrated linkbird database of partners and their networks allows you to
archive and foster your contacts
engage with them directly through the tool
track your communication history with them
to make conversations transparent and personal to everybody in your team

Finally, a clear and highly diagnostic reporting is key to being able to optimize processes and tap into unused potentials.

The linkbird Reporting feature offers
automatically created data sheets
illuminating graphic displays full of various SEO insights of interest
automatic PDF reports sent via e-mail to supervisors, customers and yourself

Overall, linkbird is a great All-In-One solution for your online marketing. It offers all the features necessary for smooth and time-saving workflows, efficient link building, successful content seeding as well as effective monitoring. It can be tricky at first to understand the purpose of some features, while others seem perfunctory in the beginning. But if applied correctly, this remarkable package will definitely make you fly high. Can’t wait to test the forthcoming content marketing update that’s in the making right now!

VN:F [1.9.13_1145]
Rating: 5.2/10 (20 votes cast)
VN:F [1.9.13_1145]
Rating: -2 (from 6 votes)

Brightedge Data Cube – What’s in it for you?

Brightedge just announced a new feature on SEL: The Brightedge Data Cube:

While the video is really beautiful,  we are a little bit confused by the way Brightedge throws numbers out there. “Billions of content pieces”,  “100s of terrabytes”, “big data” and “6 years in the making” sound like a pretty strong value add, but  when it comes to showing samples it is not really clear what this means (we even stopped the video and saw for the data cube kicked back “Le Bron James” and a few other expected keywords).

Pulling out keywords at scale is something we’d rely on SEMRush, Wordtracker, Ubersuggest and a few other SEO products. The lifetime of (viral) content is getting shorter and shorter, so what is the magic, that is coming out of that box? Anyone? Brightedge folks?

We really hope that  Brightedge developed a valuable feature, which can help the SEO industry compete in the always changing SEO world.

Enhanced by Zemanta
VN:F [1.9.13_1145]
Rating: 4.9/10 (15 votes cast)
VN:F [1.9.13_1145]
Rating: -5 (from 5 votes)

New SEO Tools and features

Lately we haven’t been posting too much here at, but we are back with a bunch of exclusive news from a few shows, that we’ve attended:

1. Local SEO

Already a few months back, but Moz launched a local product to compete in the fast-growing SMB market. In a previous post, we’ve suspected to see Moz move in the SEO enterprise market, but this didn’t  seem to really happen. Their tools a great, but a lot of folks don’t think that they are exceptional, meaning other tools couldn’t provide a certain task or data in a similar way. Moz local looks solid and will compete with Yext, Placable and a bunch of other local submission services, which we’ll cover soon.

2. Link removal tools

With Google’s outings of link networks and the massive amount of email warnings to webmasters  a completely new industry has been created.

We are not going to comment on the necessity of these emails, but it is obvious to us that Google wants webmasters to remove links at all costs. At a recent show we’ve attended some Google folks told us some numbers about the amount of reconsideration requests which are being in the 10000s per month! We’ve also spoke with a bunch of our SEO friends in the industry and it is also obvious that most larger websites got hit with a manual action whether they actively engaged in link building or not.,  Removeem, Linkresearchtools are the big players just focusing on that part. Also Sistrix SEO tool announced a Linkrating tool to help their clients to rank better.

3. International tools and features

We’ve seen more and more tools move into the onpage business: seems to be one of the strongest candidates to have a big impact on the industry, but also Botify, Deepcrawl and a bunch of others try their luck capturing market share. Lately we’ve also seen an enterprise tools roll out some amazing onpage features, which should help to understand the technical onpage side better.

Looking back at the past few months, we can say that the SEO tools industry stays innovative and agile in order to combat the constant changes, that the industry faces. More sophisticated tools means more specialists are needed to run them, but also an end of the small SEO shops.





VN:F [1.9.13_1145]
Rating: 5.3/10 (21 votes cast)
VN:F [1.9.13_1145]
Rating: -5 (from 5 votes)

What Brightedge might do with $42.8 million

While the SEO agency industry is always in turmoil, the SEO enterprise software industry keeps making big news. Brightedge, which belongs to  the exclusive top 3 SEO enterprise software vendors, has done a great job getting larger clients and agencies onboard. With securing a round of $42.8 million they are becoming a strong competitor in the space, clearly aiming to be the No.1 SEO software vendor out there.

The official press release mentions a bunch of buzz words, but we have different thoughts behind the successful round of investment:

1. Brightedge might take over other “task management” related software companies. SEO reporting is cool and fun, but for users to utilize a tool  with a long-term commitment a software needs to engage users. A Salesforce wouldn’t be there where it is if people just pulled numbers out of it.

2. SEO and PR are merging and the PR industry desperately needs a tool.
It’s tougher and tougher for the SEO industry to proof results. Especially for SMBs the ROI is just not there anymore and companies are better off utilizing great tools such as Upcity (former DYISEO). With the industry experts preaching content marketing as the new holy grail a lot of budget will move into that direction.

Meanwhile the PR industry is in trouble, b/c PR pitches without a good story, just don’t turn out the same way they used to turn out. In fact… most larger publications stopped linking out and mentions/citations in newspapers sound great, but the ROI, which everyone is looking for, is tough to track. Brightedge might try to fill the gap.

3.  A  consolidation of medium to small SEO tools is clearly happening.  The market is flooded with new tools every day and the money being made in this space is just not enough, so vendors might want to cash out. Brightedge might use to take over another SEO tool in the space.

4. Another reason for this high investment might be a fight with MOZ. The MOZ guys are the thought leaders in the space. They have a huge followership, but they don’t have enterprise-worthy products. The enterprise market is still in the hands of the big 3 (Brightedge, Conductor and Searchmetrics) and  MOZ going into this space might cause some headaches. The money secured will certainly help defend that.

5. Brightedge might use the money to invest further into technology. Brightedge is based in Cali, so the money could be used to higher top dev talent and build something larger than what they currently have. There are tons of  great directions a SEO enterprise software could go,  but we are not going to share that here.

6. International expansion.Not sure if this really makes sense, but with countries around the world going online, this could be an option. Fortune 500 are working globally and with the marketing departments often being based out of the US this could make sense.

Anyways…all of this is speculation, so, please don’t take us too serious. Do you have any other thoughts? Contact us!

[Updated April 1 2014 – grammar/typos corrected]

[Original post June 16th 2013 – saved in archive]


VN:F [1.9.13_1145]
Rating: 3.0/10 (5 votes cast)
VN:F [1.9.13_1145]
Rating: +2 (from 2 votes)

Rankabove SEO Platform

RankAbove is an SEO platform with a proprietary indexing method that provides accurate measurements of a website’s SEO performance.


RankAbove is a platform for search engine optimization (SEO), and its versatile methods apply to Google but also every other relevant search engine. The first goal of RankAbove is to measure how the website is performing in terms of these search engines. After identifying where the shortcomings are, the next objective is to improve that performance. The focus of this improvement is on keywords and keyword phrases, but the RankAbove system also takes into account other parameters that can have either a positive or a negative effect on SEO performance, such as metadata, backlinks and empty pages.

The Good

Most of the best SEO platforms are not user-friendly, and many of the platforms that seem user-friendly are rather ineffective upon close inspection. RankAbove is different and does a superb job of balancing the power and sophistication of the system with user-friendliness. The information provided, however, is not dumbed down; it is simply presented in a layered approach that makes it more readily digestible to the webmaster who is still new to advanced SEO. The platform is very customizable as well, and the advanced user can configure the tools and the data in whatever manner works best for them.

The Bad

We couldn’t even find much that is bad. Rankabove integrates with Adobe Sitecatalyst and Google Analytics, so not really anything to copmlaint about.

Review and Rating

4/5 Stars

RankAbove is a powerful system that requires some tweaking in order to maximize its benefits. The good news is that it uses a layered approach that is newbie-friendly, and it definitely is a platform that will grow with the webmaster as he or she gains experience and skills. The proprietary nature of RankAbove can be hindrance at times. Experienced webmaster will have certain expectations about usability that will not be met, but those can be overcome. Additionally, due to a lack of integration support, the use of RankAbove may cause the webmaster to have to make some hard choices.

Due to those drawbacks, we only gave RankAbove four stars. If those issues don’t affect you, however, then RankAbove is a five-star SEO platform. The basic kit lets you optimize 1,000 URLs, and it lets you track the performance of 250 keywords or key phrases. In addition, keyword research is included. Most platforms hang you out to dry in that regard, but RankAbove puts real effort into determining your optimal keywords and strategies. The system also provides you with in-depth competitive analysis, including on- and off-page reports. Furthermore, if your site is a start-up or non-profit, then RankAbove offers that basic package at a significantly reduced rate.

VN:F [1.9.13_1145]
Rating: 3.3/10 (4 votes cast)
VN:F [1.9.13_1145]
Rating: 0 (from 0 votes)

ZoomRank Review

ZoomrankZoomRank is a sophisticated Web-based tool that allows users to monitor their online presence automatically in both organic rankings and local metrics.


A significant challenge in nurturing an online presence is reacting to changes in a timely manner. In the past, changes could go unnoticed for a substantial length of time. Enter solutions like ZoomRank, which give you the power to monitor changes automatically and in real time. Automation is an important conceit in SEO analytics and means that the system will push notifications to the user.

ZoomRank is an entirely virtualized solution. There is never any software to download, and any configuration changes are available to the user regardless of where they log in from. Users can receive notifications to their smartphone or similar device, and they have access to the system from anywhere where there is Internet connectivity, which is particularly powerful for small firms.

The Good

ZoomRank allows the user granular control of the keywords and phrases that the system monitors based on. The system provides automatic daily rankings with an emphasis on Google, Bing and Yahoo. It also provides reliable, accurate rankings for Google Organic, local SERP, local metrics and so forth. The system also features a powerful and highly configurable analytics dashboard.

ZoomRank also provides you with an integrated view of the data, which is an illuminating way to visualize the synergy between seemingly disparate components of SEO. There is, for instance, an emerging correlation between Google Places rank and organic/SERP, and the ZoomRank system can visually demonstrate how the Google Places position is affecting those other aspects.

The Bad

The overall benefit ZoomRank has for a particular Web presence is tied directly to the keywords keyed on. ZoomRank does not integrate a mechanism for determining what those items are. It would be nice to import keywords from other tool. Otherwise nothing really bad about the tool.

Review and Rating

ZoomRank is a powerful and versatile SEO analytics and monitoring tool. It is not, however, hands-off, and it does require a certain level of expertise to get the most out of. For the novice webmaster getting their feet wet in the SEO pool, ZoomRank will likely fall short unless paired with another tool or service that can identify the terms that the website should key on. For intermediate and advanced users, ZoomRank is a powerful and perhaps even necessary tool that stands apart in a crowded segment due to its direct, no-nonsense approach and the granular level of control it provides: 4 out 5 stars.

VN:F [1.9.13_1145]
Rating: 6.2/10 (5 votes cast)
VN:F [1.9.13_1145]
Rating: 0 (from 0 votes)