Before we are going in details, feel free to watch the video below.
A small, but interesting update fom Raven is the new Raven Event Manager
Raven now allows you to mark certain traffic spikes with an event. Whether you launch and email marketing campaign or run some Infographics, this new feature is a great way to keep track of why spikes happened.
Already a few days old, but wanted to cover it here as well: Raven SEO Tools launched a new product called Site Auditor. The tool analyzes different site issues and finds errors in the site’s architecture. As with all the Onpage tools it is crucial to hace a certain crawl depth.
We haven’t tested Raven’s new Site Auditor yet, but it looks great so far. Here a few errors they look out for:
Pages blocked by robots.txt
- 404 errors
- 301 errors
- Broken internal links
- Broken external links
- Links with â€œnofollowâ€
- Duplicate page titles
- Duplicate meta descriptions
- Duplicate pages
Searchmetrics is certainly one of the best enterprise seo software solutions, but their pricing model was always confusing. It was never really clear how toÂ differentiate the Searchmetrics Essentials product vs. the Searchmetrics Suite.
Well..that is a problem of the past: Searchmetrics announced a new pricing model and a clear differentiator:
Searchmetrics essential is “just” for research, meaning you can pull visibility data, social scoring, overall rankings and so on.
The Searchmetrics suite on the other side is the enterprise model where you add your projects and analyze it over time.
We like both products and love how they now have consistant pricing.
Another news from their end is the API, which seems to be a powerful weapon after Panda and Penguin.Especially link builders now have the opportunity to run their link building efforts against the Searchmetrics score. A low score could indicate that the domain has a penalty or just doesn’t show up in the search rankings.
Upcity Â launched a new product called Pathway. Pathway is the next step of the DIYSEO platform. It is build on industry secrets and helps SMBs to rank better in the search engines and social media. Here a quick excerpt of what you can expect:
- To reflect how SEO has evolved into inbound marketing, Pathway now includes social media optimization, blogging and content development, reputation management, mobile and conversion optimization
- Pathway uses game mechanics to make the overall experience more fun and engaging by rewarding clients for completing tasks and achieving rank and traffic improvements
- It adds new education tools and commentary, including additional video and tutorials, to provide more guidance to help novices become experts
- It provides an Ask an Expert area that allows small businesses to cost effectively tap into the knowledge of SEO and Inbound Marketing experts in the industry.
Below their Â company video. A review of Upcity is coming up shortly
Raven launched today a deep integration with Google Webmastertools. Contragts
The data is a bit different to existing ranking trackers such as Authoritylabs.:
– Average position
– Top searches
After the back and forth between Google and a few SEO software vendors it doesn’t really come to a surprise to me, that they started talking to each other and building a solid solution. A SEO tool without analytics would have not made it far. Congrats Raven!
We’ve looked at Brightedge a while ago, but got back to it and saw some nice improvements and features, which we haven’t seen in other enterprise SEO software tools:
1. Customizable dashboard – Overall SEO health
The dashboard of Brightedge is completely flexible and allows different reports Â to business functions e.g. executive report vs. SEO analyst report.
Events tracking shows specific events, that have been implemented to a project. Competitor analysis and history data.
Another nice feature is dashoard scheduling in a report. This allows quick email reporting to clients or internal stakeholders.
2. Keywords tracking
The keyword tab also shows some powerful data: Page 1-3 Stacked report, average keyword rank, Keywords Rank page 1 & 2, Universal Search Results, Liks & Shares and Rank Report, Tweets and Rank report, Twitter Keyword Volume report, Â +1 and Rank report.
What is also interesting is the keyword group reporting where you can track history of the group and compare for example this week vs. last week. Â On top filtering is easily possible.
3. Backlinks tracking
It seems that the backlinks tracking is mostly powered by Majestic SEO and Google. Nothing specific to mention here.
4. Coverage Performance report
Total number of indexed pages, indexed pages compared to competitors (also over time and trended),
Â 5. Actionable Keyword Recommendations
Top 25 keywords to focus on, Social strategies, onpage strategies and offpage linking recommendations. Also great is the capability to assign these tasks to people within the system.
6. Actionable Page recommendations
This is a page manager, which helps where the onpage opportunities are. Again here the top 25 searches to focus on, which shows you pages, which have the best opportunity to gain traffic. Great feature is also the keyword prioritizer. This allows a user to prioritize the keywords to focus on. Again here the page manager allows to assign tasks to different stakeholders.
Also recommendations can be compared to the top 10 results in Google, meaning if your Title tag is off you can get some ideas from the top pages ranking for that term.
The linkbuilding recommendations looked also like a good idea, but not sure if it is worth the effort to use a tool, which bases BL on third party vendors.
Compare your social signals to top 10 ranks is also an amazing feature.
7. Social Signals recommendation engine
Comparing the likes on a specific page of your project vs. the median of the top 10 ranking pages seems to be a great idea and we really like the feature since it its something no other SEO platform has been focusing on.
What’s also great is that the user of Brightedge can assign social signals tasks to the social team of a company and then produce direct results.
8. The facebook fan page setup is also very slick and allows a full analysis of FB fan page stuff.
9. Tasks and Workflow
Personally I think this is the killer feature of Brightedge. It allows the user to assign tasks per keyword, group of keywords, per page or entire site. Collaboration is something no other enterprise solution takes care of. Especially not in a smart way.
10. SEO performance manager
This part looked like SEMRUSH data of organic rankings per domain, but I haven’t verified it. Even if it is third party data Â this is pretty interesting since this allows users to add keywords to their tracking and analysis it right in the system. Overall I prefer having a good tool integrating good data from other vendors than wasting time building everything in house (same for backlinks data!).
Top organic pages of competitors is another great idea, which is nice. This way you can piggyback on your competitors success by also going after their backlinks or just copying their onpage strategy.
11. The SEO X-ray competitive analysis pretty much gives you some visibility scoring for your domain. Definitely interesting approach, but hard to read in my case.
12. Keyword Discovery
I’ve been looking all of the keyword discovery tools and I am never happy abou tit. I think Brightedge has a good approach to it
13. Share of Voice report
First I thought that we are getting into social media monitoring and sentiment analysis, which is something most tools missed out over the years. However this is different: The Brighedge share of voice report takes the keyword groups and monitors them against competiton and tells the user, who took the lion share of search traffic. What’s also great it shows how the competitors pages drill down, the backlinks and the onpage differences to your own project
To summarize it I’ve got a completely different opinion about Brightedge than I had before. It’s a powerful tool with a lot of collaboration tools plugged in. Waht always bothered me with most tools is the fact that they are used solely for reporting purposes and less for actually getting the job done. With my first testing projects this has changed and I see their unique approach in the enterprise space very refreshing. I also give them the kudos for integrating third party vendords data rather than re-inventing the wheel in a bad way.
A few days after Raven, now Ahrefs also pulls the plug and removes Keyword analysis. What’s really great about Ahrefs is also the fact, that they allow full export of the data until January. I am sure Google consultet with their lawyers before moving along with this.
As said in the post before: I think this is pretty harsh to squeeze software vendors to give up a piece of features, that is still wanted in the SEO world. Now people will need to jump to different vendors and merge data afterwards or work with vendors, which just don’t Â allign with Google’s new policy.
That all being said…the business of selling an enterprise SEO software company to an Adobe or any other big software shop seems to be much these days.
If you are still looking for affordable Ahrefs alternatives visit the guys from Authoritylabs.
I am not sure what this is all about, but pretty bold move from Raven to drop a Ranking tracking tool and all SEMRUSH data for the Google bidding tool (which other vendors provide):
It is maybe a Raven specific issue, but what has our industry come to if a search engines pretty much pushes SEO tool vendors to exclude third-party data for their own advantage?
Also wondering if this has some implications for enterprise SEO tools? If you want to offer API access to Google Analytics, will you now be forced to stop scraping search engine data? It would be a huge blow for Conductor and Co.! Huge blow for the SEO industry!
Also FYI: If you are looking to find a new & very affordable SERP tracking solution….use Couponcode “seosoftware2012” Â (15%) and head over toÂ Authoritylabs.
Secockpit, which is fairly unknown in the market keeps pushing out new features for their keyword tool.
New features include:
1. Improved Keyword Export
Exporting now available in different XLS formats plus Excel XML. On top SEcockpit now allows users to export large keyword databases by creating a download feature, which is a nice workaround for all known Excel limitations.
3. Improved tracking
Users now can change wether they want to track the entire domain, a subdomain, rootdomain and subdomains or just a folder of your domain. “Folder tracking” should be a great feature since it allows the user to track a youtube video, which is something most SEO software vendors don’t support:
4.Local SEO Keyword Tracking
The biggest news from SECockpit is however the ability to track local SEO. A few people have tried this and it comes with great difficulty since it’ll requires some IP masking on the tool end, but it seems that they are the first one that have this nailed down.
What is especially great is the fact, that this works across countries and cities. As a user you are now able to track the ranking of keyword in different areas: