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Overview
The Screamingfrog SEO Spider Tool is an interesting new SEO tool that enables you to check out your website as it would be seen through the eyes of a search engine spider. While this can help you build up your site, is it really worth downloading and using, or is it another useless SEO tool in the sea of so many other similar programs? Read on and find out.

The Good
The Screamingfrog SEO Spider Tool is a free program unless you want to pay for the developer’s license or the extended version. While the free version does have some limitations, it should be strong enough for small to medium websites, and it lets you try out the program for as long as you like before buying it.

Overwhelmingly, most SEO tools only work on Windows, leaving very few tools for Mac users. Screamingfrog breaks this mold by making their SEO Spider Tool available for both Windows and Mac.

When tested, this software is able to find backlinks and sections of a website that are typically very hard to find for other comparable tools, and it does not take too long to load all the elements of a website. Not only that, but the information loaded seemed rather accurate.

After loading all of the elements of a website, you are able to mix and match elements and then export them into an Excel document for further viewing or analyzing. Not only that, but the information this tool can dig up is very exhaustive, so even experienced SEO auditors should be able to make use of this program.

The Bad
While loading speeds are pretty good, large pages do take a long time to load. If you need a fast program, this may not satisfy your needs as you may have to wait an hour for very large websites to properly finish.

The information presented is not very newbie-friendly. Thankfully it comes with a user guide to help teach you how to use the information, but even still people new to SEO may find this program confusing.

Most SEO tools report on backlink numbers, PaegRank and other similar factors. This program shows the amount of backlinks goes to a website, but it does not show you the total number; they are just laid out in a large list. PageRank and other similar factors do not show up, so this tool may not be useful for people outside of auditing a website for search engine crawling issues. Otherwise there is not really anything bad about this free SEO Software.

Review and Rating
This program gets a 4/5, even though most new SEO people will not get much use out of it. Unlike so many other free programs, this one offers very powerful features, and it has both Mac and Windows support, a rarity among SEO programs.

What really pushes the rating up so high is the breadth of information this program can dig up. Very few similar programs can dig up so much accurate information, making this program well suited for SEO auditors and anyone seeking out crawling issues.

While there are a few problems with how the program works, it is still a very good program. Give it a try, just be sure you read the user manual first so you don’t get confused by the presented information.

Making a living in today’s business is a tough challenge, with competing businesses all around. Thus, having the right tools for marketing is crucial if one is to succeed. And fortunately, there are a number of these things out there. It is just a matter of knowing what they are, and which ones to use for a particular purpose. SEO (Search Engine Optimization) is one, but it will not be discussed here. Instead, we will look at a number of others. Many of these— and more— are described in detail on Avernation.com, Eloqua.com, and Doubleclick.com

Graphic and logo design— Making an attractive- looking logo is a very important part of attracting potential customers and establishing one’s corporate image. A business like Avernation can design a competitive- looking logo at an affordable price, and deliver it on time. They can also design things like headers and ban advertisements.

Social media optimization (SMO or Social SEO) is a method of attracting “unique” visitors to a website, by such methods as user rating, conducting polls, blogging, and putting in videos and images. SMO must be incorporated by every business into its online business plan. It can help establish relations with customers, both present and future, through Facebook, Twitter, and blogs.

Pay per click (PPC) is when an advertising company charges a fee to the company being advertised, whenever somebody clicks on their advertisements. Both Google and Yahoo! provide such services, and they are among the largest.

A company that makes use of PPC advertising may need to hire a PPC management company; such a company can help in guarding against that unfair— and illegal— activity which companies engage in to make money off their competitors: CLICK FRAUD, also known as PCP fraud. Click fraud is when one clicks on the pay per click ads of a competing company, thus forcing them to pay for each of those those clicks without being properly reimbursed for it. A PPC management business can install software that records the IP addresses of the computer from which each click on each advertisement is made, and alert the client if more than three clicks come from that address on the same day. They can then have Google send the client a refund for the money lost.

Revenue performance management (RPM) is a method of analyzing what draws customers to one’s business versus what distracts them and draws them to the competition.

All these tools— and more— are invaluable for gathering the information that you need in order to establish an effective business plan. They can help you remain one step ahead of the competition.

Majestic SEO is a volunteer run link analysis program, and one of the leading efforts of its kind to build its own index of the World Wide Web independent of the major search engine companies. Majestic SEO is currently using this constantly growing index specifically for link analysis purposes, in order to counter the data hiding and ranking techniques of the major search engines, making that type of information more public.

At the time of this writing, Majestic SEO has an index of 52 billion web pages and 2.6 trillion URL to URL mapping relationships. The program has its own unique map of the Internet and maintains its own web crawler, called MJ12.

Users of Majestic SEO will find a wide variety of useful reports divided into eight sections. These sections are

Overview
Domain URLs
Anchors
Ref Domains
Ref TLDs
Daily updates
Download
Options

Many of the reports mirror Google Webmaster Tools, but this is to be expected, as there is really no room for innovation when it comes to reporting the facts — only an opportunity to provide misleading or incomplete information. Fortunately, Majestic SEO covers all the basics such as TLDs, top linking domains,
anchor text, and IP addresses. However, Majestic SEO gives the webmaster the ability to apply filters to zero in on needed information, like the ability to filter out links from lower quality web sites.

Majestic SEO reports are available for a webmaster’s own web site for free, but users will need to pay if they want to peruse the link information for other sites. Currently, the price range is between US $15 and US $250, depending on the data that the web master needs.

Any user can tell that the programmers of Majestic SEO are and continue to cultivate a lot of love for their work, as the detail applied to the filters and sorters is top quality. However, the entirety of seeing all the data presented may overwhelm the average user. One may easily draw comparisons to the Microsoft Windows platform vs LINUX. The learning curve for the open source operating system is much higher, but for those who master it, it provides a much more stable and complete OS. Majestic SEO is the same way in that they are definitely accomplishing their goal of making link analysis completely transparent. As the user interface is made more friendly, this program will soon have no disadvantages.

IBP 10 is one of those Search Engine Optimization (SEO) software platforms  that are used worldwide by a big crowd of SEO industry folks.

IBP 10 software is a suite of professional web promotion tools. This promotional tool has won multiple awards for its performance. When used properly this SEO package achieves its user Top 10 rankings on the major search engines: Google, Yahoo, Bing, and others. Bringing more visitors to a site results in increased revenue for the site owner. There are other SEO tools available, but IBP 10 has been shown to triumph over its competitors. It aids the user in all aspects of search engine optimization and site promotion.

Internet Business Promoter 10 helps the user in three main ways:

1. Optimize–Links and web pages are optimized for top 10 rankings on Yahoo, Google, Bing, and other major search engines.
2. Promote–The user will achieve the goal of getting their website listed on all the major special interest sites, search engines, and directories.
3. Track–The user will be able to track the results of their internet marketing efforts and search engine optimization efforts.

When Internet Business Promoter 10 is put into action, search engines are monitored constantly in order to keep track of the latest changes. This keeps the tool always current and up-to-date. This aspect of the software tool provides accurate results when submitting to search engines or when verifying search engine rankings.  No one can give a guarantee that a certain website will receive a Top 10 ranking on Google. However, Internet Business Promoter claims a 98% rate of success, and comes with a full money-back guarantee.

Here are some more details on how Internet Business Promoter 10 works:

1. The user chooses the search engine and keyword–The software user tells IBP which keyword they would like to get a top 10 ranking and chooses the search engine on which they would like to have a top 10 position. This can be Yahoo, Bing, Google, or many others. Variations such as Google. co.uk are also allowed.

2. Internet Business Promoter analyzes the user’s web page–IBP’s Top 10 Optimizer then analyzes the relevant positioning elements on the user’s web page, including any links to the website, and calculates a rank score based on the information. The higher that ranking score is, then the more likely it is that the site will receive a listing on Google’s first results page.

3. Internet Business Promoter provides detailed instructions for the needed changes–If the client’s website does not receive a score of 100%, IBP gives instructions for improving the web page and the links to it. The advice is given in easily understood terms. It is also tailored to the user’s site, the keyword, and the chosen search engine.

4. The user makes the changes–In this final step, the software user makes the given changes suggested. When there are no further suggestions, IBP’s Top 10 Optimizer will rate the site at 100%.

We’ve been written bout IBP 9 and other previous versions and our reviewers still think that IPB 10 is one of the best linkbuilding products in the market. If you are interested in testing IBP 10, just click here.

WebLink SEO uses several different tools to detect the content of other websites and improve accessibility of a new or existing site through a search engine.

Features:

One of the most predominant features of this powerful new product is that it will allow other websites to link themselves to the site being improved by WebLink SEO. The software will automatically send out emails to other web domains offering linking to the website. By linking many other reputable pages to one’s own page, this will increase the volume of web traffic. Reciprocal links are a mutually beneficial thing for both parties involved, but even more so for the person using WebLink SEO.

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Without keyword research, you can’t possibly know which terms you should be optimizing your site for. You need to identify a wide range of terms pertinent to the subject of the site, identify which ones actually have the potential to drive traffic, and further identify which terms are going to be easiest to rank for. SEO Keyword Research software helps accelerate this task. Good keyword research programs will help generate lists of keywords, including synonyms and related terms you may not have thought of. They will let you know how many searches are being performed for these terms on the top engines, and will let you know how many sites potentially can turn up for those terms. Most will let you know the bidding level for those terms in paid search ads, which further helps you gauge how intense the competition is for those terms. These tools are also highly useful for PPC campaigns. They help you identify terms to bid on, and also help you assess the potential costs.

OVERVIEW: Click Tracks is a top quality log file analyzer that comes in a remarkably powerful free version. The more expensive versions, along with the hosted versions, can handle the most demanding analytical needs, at a price. Recommended. Five Stars.
OUR TAKE
“A beautiful interface that anyone can understand. The system only provides the information you need to make informed decisions about your website visitors. We recommend trying the free version.”

ClickTracks provides drill-down web analytics in a visual interface. It’s the program of choice for independent webmasters who want top quality, easy to read analytics, and who don’t want to share their data with Google. The simple but powerful interface will allow you to see exact visitor behaviour, helping to reveals WHY visitors do WHAT they do. A powerful ROI module allows you to determine Google, Overture and custom campaign ROI with ease.
The free “Appetizer” version has surprisingly advanced functionality, and higher levels of functionality are turned on one day each month to allow you to sample the more advanced features.
Hosted versions are also available at different prices.

The golden days of submission software are long behind us.
Back in the day, back when Pluto was still a planet and gasoline was fairly cheap, search engines required new sites to be submitted to them. Rapid automated submission of sites and pages within sites could help sites rank more effectively.
That’s no longer the case. Google, Yahoo, Microsoft and other top search engines will find your site on their own through inbound links. Submitting is at best unnecessary, and, in the view of some, a negative.
Directories are a different story. There are still many web directories that will give your site a link for free, and in some cases getting such a link will either drive traffic on its own or provide a modest boost in the search engines. Submission software cannot wholly automate this task, but the better submission modules can identify worthwhile directories and help expedite the task.

Pay Per Click Management Software
Pay per click campaigns can get expensive quickly.
That’s fine if the PPC search campaigns are generating a positive return on investment. It can be a business killing problem if not.
One essential for successful pay per click marketing is tracking and management of the pay per click campaigns. Once the keywords have been identified and the campaign launched, the results need to be tracked so profitable terms can be expanded upon and unprofitable terms dropped.
This software helps with that tracking and management process. Don’t run a campaign without it.
• By SEOSoftware at 01/09/2007 – 23:25
• Pay Per Click Management

OVERVIEW: Links are the key to top rankings in competitive spaces. SEO Elite helps expedite the link building process. A money back guarantee makes a test painless. Four Stars.
OUR TAKE
SEO Elite 4.0 combines a solid link building program with video training materials and access to a members only SEO forum. As you begin to understand each of the eight functions in SEO Elite, a powerful program begins to emerge. SEO Elite focuses entirely on off-page optimization – namely link management. The program will analyze your competitors inbound links, submit link exchange requests, check ranking and generate link pages – all in an ethical manner.
We rate SEO Elite as a useful tool for building the links essential to SEO success. A money back guarantee makes giving it a try painless; even if you cancel, you retain the benefit of the extensive training materials.

SEO Elite is a powerful link building tool. The program will analyse your competitors inbound links, submit link exchange requests, check ranking and generate link pages – all in an ethical manner.
Further, the software is backed by a highly responsive team and comes with a sixty day money back guarantee.
Analysis of competitors’ inbound links is a great tool for accelerating the link building process. With SEO Elite, you can find out not only who is linking to your competitors, but what anchor text and keywords are being used to generate their top rankings.
You can quickly reverse engineer the entire linking strategy of the top ranked sites, rapidly gathering information such as:
• http://rwcinc.bryxen1.hop.clickbank.net
• The Google(PageRank) of the linking page
• The page title of the linking webpage
• The anchor text surrounding the link
• The total number of times a specified keyword appears within the anchor text
• The percentage of websites that a specified anchor text exists within the anchor text.
• The total number of outbound links on the webpage their link resides on
• The total number of links on the the webpage their link resides on.
• Allows you to do a “whois search” on the website their link resides on so you can easily call them up on the telephone if you wish.
• The email address of the website their link resides on
• The link popularity of the webpage their link resides on
• Calculates the average Page Rank of all the websites pointing to their website
• Calculates the number of PR0-10 websites linking to their website
• Summarizes the number of links from each IP Address
• Summarizes the total number of each type of extension you, or your competitor’s link contain. (i.e. .edu .org .com .net and so on..)
• Age of all websites
• Whether the website is in the Yahoo Directory
• Whether the website is in DMOZ.org
• Whether the website is in Wikipedia
With a move to a subscription model, the value offered goes beyond the software itself. Those subscribing get access to audio and video training materials, as well as a members only forum where general SEO questions can be discussed with experts.